The movers and shakers of Marketfish™

At the heart of Marketfish™ is a fun, high-energy and professional soul. As marketers ourselves, we identify with our customer base, which is independent, creative and fearless. Coincidentally, so are we!

Team Marketfish™

Dave Scott | Founder & CEO

Dave Scott has been a frustrated marketing executive for years. Having faced the lead-generation problem while serving as vice president of marketing for a number of businesses, he quickly became an expert. While touring the country speaking on lead generation, Dave quickly realized that every company has the same problem. This is why Marketfish™ was formed.

Prior to founding Marketfish™, Dave was the chief marketing officer for a local Seattle startup. Dave has also served as vice president of global marketing and strategy at Intermec, Inc. (NYSE:IN), and vice president of marketing and strategy for the global services division of PeopleSoft, Inc. (recently acquired by Oracle [NASDAQ:ORCL]). His management pedigree also includes AT&T Wireless, Boston Consulting Group and General Electric. He earned bachelor degrees in computer science and political philosophy from The College of William and Mary, and his MBA at the Wharton School at the University of Pennsylvania. He is an avid sailor, scuba diver and nationally ranked board game champion. Dave is also winner of the Puget Sound Business Journal's "40 Under 40" award in 2007.

Andy Thomas | CTO

Andy Thomas comes to Marketfish™ with a personal mission to revolutionize online direct marketing through the application of leading-edge technology. Having spent more than 10 years guiding the development of the Atlas Advertising Suite at aQuantive, he understands the impact that efficient campaign planning and accountable media have on maximizing advertiser ROI. Andy also brings a passion for customer-focused software development, resulting in rapid, high-quality product innovations that address the most pressing needs of our customers.

Prior to joining Marketfish™, Andy received bachelor's and master's degrees from Stanford University, and has worked for more than 18 years creating software solutions to problems ranging from geomechanical numerical modeling at Golder Associates to healthcare data warehousing at HBS International to the delivery and analysis of online display and paid search advertising at aQuantive. Following Microsoft's acquisition of aQuantive in 2007, Andy continued to lead the development of ad delivery, log file processing and reporting systems at Atlas, as well as working to converge reporting systems across the entire Microsoft ad platform. Andy owns more telescopes than computers, and when not obsessing about how to improve online marketing technology, he stays up too late stargazing from his backyard in Seattle. When the sun is up, he also enjoys snowboarding and bicycling.

Michel Goffin | CFO

Michel Goffin brings to the table more than 10 years of financial experience in high-tech startups. Most recently, he was president of SIVI, an incubator of media technologies that are employed by many of the top 10 media concerns. Michel has worked as CFO for several emerging businesses in the media and advertising industry such as Auditude, VoloMedia and QDesign.

Michel's initial career was in corporate finance, where he served as vice president at J.P. Morgan Chase and Westdeutsche Landesbank. He has a JD (KUL), MA (Carleton) and is a graduate of the Johns Hopkins School for Advanced International Studies.

Jenifer Joyce | Director of List Acquisition

Jenifer Joyce has always been intrigued by technology that enables efficiency, measurability and data enhancement, all while driving bottom-line results. Guiding clients through the monumental shift in media over the last 18 years has enabled Jenifer to seek the best solutions that possess these hallmarks. Enter Marketfish™, which executes on all levels.

Prior to Marketfish™, Jenifer was local sales manager for Fisher Interactive, where she was a member of the Edward R. Murrow award-winning team for best regional news Web site. She has also held leadership positions with The Seattle Times Company, Publicitas North America and Global Sources, where she first introduced large enterprises to Internet advertising in 1996, and also launched a communication and networking publication in China. Jenifer earned a B.A. in English from Illinois State University. She is active in her community and holds executive-level board of directors positions with the Coalition for the Preservation of Cedarbrook and North King County Little League.

Board of Advisors

Eric Facas

Eric Facas is the founder of NextG Consulting, focusing on digital marketing strategy. Prior to that, Eric was a founding member of Google's agency team. While at Google, Eric was responsible for working with the agency community on Google AdWords programs.

Jack Breese

Jack Breese is a director for the Washington Advisory Group (WAG), a management consulting firm for universities, companies, governments and non-profit corporations. Prior to WAG, Jack was the director of research for Microsoft. Jack received his PhD in Management Science and Engineering from Stanford University.

Peter Krainik

Pete Krainik is the founder of the CMO Club, a peer-to-peer network of more than 800 CMOs in the United States. Prior to the CMO Club, Pete served as top marketing executive for companies such as AVAYA and DoubleClick.

Doug Seto

Doug Seto is the President of Sharp Dog, a marketing service provider. Prior to Sharp Dog, Doug was the Managing Partner at Adinfonitum, an e-mail marketing solutions firm. Doug earned his bachelor's in Economics from the University of Washington.

Clark Kokich

Clark Kokich is the chairman of Razorfish, one of the largest and most influential interactive agencies in the world, employing more than 2,000 professionals in 21 offices in eight countries. In 2007, Razorfish was acquired by Microsoft for $6 billion.

Janis Machala

Janis Machala is the founder of Paladin Partners, which assists high-growth companies with strategic and operational needs. She is also the co-founder of the Seraph Capital Forum and a member of the University of Washington tech transfer program.

Keir Walton

Keir Walton has more than 20 years of marketing and leadership experience. Most recently, Keir was a group vice president for IEG, a WPP subsidiary. Prior to IEG, Keir was an executive vice president and COO at IDG.

Jennifer Hurshell

Jennifer Hurshell is a proven international marketer and business executive. Famous for leveraging worldwide tours of the Rolling Stones, Pink Floyd and Genesis to pave the way for the launch of the "New Beetle" when she headed a global marketing division for the Volkswagen Group, more recently she was SVP of the image licensing business at Bill Gates-owned Corbis, and co-founder of GoGo Images, a multi-cultural stock photography supplier.

Linda Bernardi

With leadership experience spanning over two decades, Linda Bernardi has a strong vision and passion for emerging and future technologies. Most recently, she was the vice president of strategy and innovation at Capgemini, involved in building the global technology ecosystem of the company. Linda was the SVP of strategic development at Pharmaceutical Product Development (PPD), Inc. where she focused on strategic acquisitions/integration of genomics companies and new technology innovations in clinical trials.

John Kottcamp

John Kottcamp is CMO of Ascentium, one of the nation's top digital agencies, and current president of the Seattle Direct Marketing Association. Over the last 20-plus years, John has held executive positions with McCann Worldgroup, T-Mobile, Gateway and Lufthansa.