Catch of the day

Who’s ready for a revolution?

Whether you’ve heard of Marketfish or are just curious about a better way to conduct list rental campaigns, you’ve come to the right place. We’re issuing a marketing call-to-arms for marketers and enterprises to change the way they handle their list marketing campaigns. It’s time everyone knew there is a better, easier, more sophisticated way to source and conduct mailing list rental, and we’re not shy about saying so. Competitors, consider this our battle cry. Read on for 42 reasons to choose Marketfish over those other guys!

1. You’ve heard list marketing is easy money, and would like to get a piece of the pie, but have no idea how to get access to good mailing lists
2. You want leads that are an average of $7 per lead rather than $27 for search engine marketing leads or $72 per lead for banner ads (IDG Survey)
3. You would feel more comfortable using a program where the list owner gets final approval on whether their customers receive each campaign
4. You’ve heard the spam horror stories-you want lists containing only whitelisted ISPs!
5. You are having trouble cobbling together a decent set of metrics from your direct mails campaigns
6. You want to cut down fatigue rates by accessing first-time-to-market lists
7. You feel traditional list marketing is soul-sucking
8. You are a fledgling company who knows if you could just get a chance to market your product to the right people, your business would take off
9. You’ve tried trendy marketing methods, now you’re just looking for something that will return on investment
10. You’ve heard there are lots of shady email rental companies out there (there are! bastards!) and you want to get the benefits of email rental without tangoing with any Princes of Nigeria in the process
11. Everyone awesome is already doing it. No really, look!
12. You’re over working with list brokers
13. You are part of the creative team-you should be thinking of good tag-lines, not fiddling around with transmission bureaus
14. You want to work with cool people
15. You don’t want to be told that the list your renting is top quality, you want to be shown, as in with proof (i.e. a quality score)
16. Crap, you forgot a deadline! You wish you could rent a great email list in 30 minutes instead of an average 24 days
17. You only want to pay for what you’re actually getting-no membership fees or cost to entry
18. You want better depth of discovery-cat lovers, not pet lovers
19. You want to be able to edit your own campaigns online rather than have to pick up the phone for every teeny change
20. You don’t want to fork over 60% of campaign revenue to a broker
21. You want to get paid on time in monthly automated payments, instead of four months after the fact
22. You don’t have two years to spare in order to build your house list-you’ll be out of business by then
23. You don’t want to go through the trouble of vetting list vendors and want someone to do it for you
24. You want a slick online method for managing your list rental campaigns
25. You would like to be able to actually see everything that’s happening with your campaign
26. You want a system (preferably created by an ex-marketer) that will idiot-proof your campaigns with pop-up reminders like “Did not enter Time Zone!”
27. You want to manage all your list campaigns in one place
28. Your campaigns are feeling kind of stale and could use some “fresh views” from a new audience
29. You are under pressure from your boss to produce quick revenue NOW!
30. You want a quick burst of revenue, but find the idea of receiving a cd of “double opt-in, we swear!” names a bit…dubious
31. You’re tired of explaining to your clients how banner ads don’t DIRECTLY increase revenue, PER SE…
32. You want a tool created by insiders (former marketers) with an agency perspective in mind
33. The next time your boss pins you with the “executive eye” and asks you what clever cost-cutting strategy you’ve come up with to help save the company money lately, you’ll actually having an answer instead of just doing that corny, look-over-your-shoulder “Who me?” thing
34. You are THIS CLOSE to meeting your target numbers for the quarter, and you need a fast way to make up the difference
35. You want someone else to blame when you mess up a campaign (i.e. “I dunno! The system must have been down!”)
36. You detest human interaction in any form
37. You want all of the glory of great open rates with none of the “press the button!” pressure
38. You want to work with lists that are regularly updated and refined. Spam kills kittens!
39. You want to send emails to niche markets, like cinematographers and extreme sportsmen
40. The MailChimp monkey terrifies you to the very center of your being.
41. You want to be able to rent a mailing list, build a campaign around it, and measure the results all in one place.
42. You want lists but don’t want to work with this dude.

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