Innovating Email List Marketing
Fresh news from Marketfish.
Archive for February 2010
Does your marketing campaign have character(s)?
0 Comments | Posted by Jonathan in Marketing Buzz
February | 26 | 2010
Photo credit: Jon Ragnarsson As a storyteller in both my personal and professional life, I used to struggle mightily with story development. Whether crafting a clever marketing campaign or a chilling mystery novel (my moonlight job) there was always that looming question: how to begin? For a long time, in both my job and my [...]
Message to List Owners: Why your subscribers will love third-party offers
0 Comments | Posted by Jonathan in Fresh Bait/News
February | 24 | 2010
How list rental opens up an enriched experience for “house” subscribers If you are a list owner who is considering renting your list to third-party advertisers, you probably know all of the benefits to you. But what about your readers? Are you just selling them up the river? Absolutely not. Handled correctly, there are many [...]
Great White r5: “Beneath the surface” edition
0 Comments | Posted by Jonathan in Fresh Bait/News
February | 18 | 2010
Hi Marketfish fans, When you make a big splash underwater, the first thing you see is small ripples. Great White r5 is making ripples. You guessed it; our developers have been busy working “beneath the surface” to make that big splash. This hard work will anchor the application for future improvements. Great White r5 offers [...]
Little White Lies: 5 Myths about White Papers
1 Comment | Posted by Jonathan in CEO Mouth-Off, Marketing Buzz
February | 16 | 2010
It’s a simple fact: not enough companies consider white papers when crafting their lead generation strategy. This is a mistake because white papers offer that important asset which compels potential customers to take that first step with your company. If something is holding your back from adding white papers to your lead gen arsenal, this [...]
SPAM: Why it’s actually awesome (plus a silly speed dating metaphor)
0 Comments | Posted by Jonathan in Fresh Bait/News
February | 12 | 2010
Snap judgments may be preventing you from sweet opportunities (oh snap!) by Jade Makana, Corporate Storyteller and Friend of Unsolicited Emails Bear with me here. As a bona fide social media maven, I spend many hours trolling the blogosphere, and there’s one thing you can count on: the abject loathing of spam is a [...]
