Comments on: Discoverability: Do you know what’s on your list marketing menu? http://www.marketfish.com/blog/2010/02/02/discoverability-do-you-know-whats-on-your-list-marketing-menu/ Marketfish Sat, 10 Sep 2011 04:21:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dave Scott http://www.marketfish.com/blog/2010/02/02/discoverability-do-you-know-whats-on-your-list-marketing-menu/comment-page-1/#comment-506 Dave Scott Wed, 03 Feb 2010 18:59:24 +0000 http://www.marketfish.com/blog/?p=939#comment-506 Thanks for responding. As customers of NextMark, we love the system, but our platform goes much deeper for the lists we manage. The Marketfish platform supports long-tail queries and returns dynamic search results. We give refined record counts back in real time across a minumum of 50 select categories, as well as de-duping against customer lists and opt out lists. While Nextmark is a great research tool (and one we highly recommend), it doesn’t solve the key problems that the end user faces when renting lists in this industry. I know NextMark is working toward real-time counts and this is an effort we applaud. We'd be happy to participate in aiding you in those efforts, as our main goal is to make the list rental process more efficient and discoverable for all marketers. Thanks for responding. As customers of NextMark, we love the system, but our platform goes much deeper for the lists we manage. The Marketfish platform supports long-tail queries and returns dynamic search results. We give refined record counts back in real time across a minumum of 50 select categories, as well as de-duping against customer lists and opt out lists. While Nextmark is a great research tool (and one we highly recommend), it doesn’t solve the key problems that the end user faces when renting lists in this industry. I know NextMark is working toward real-time counts and this is an effort we applaud. We’d be happy to participate in aiding you in those efforts, as our main goal is to make the list rental process more efficient and discoverable for all marketers.

]]> By: Joe Pych http://www.marketfish.com/blog/2010/02/02/discoverability-do-you-know-whats-on-your-list-marketing-menu/comment-page-1/#comment-505 Joe Pych Wed, 03 Feb 2010 16:36:29 +0000 http://www.marketfish.com/blog/?p=939#comment-505 I agree that discoverability is hugely important to the process of choosing the best lists (and getting the best ROI). I applaud your efforts in this area. However, the parable able seems to be a stretch. Most list buyers user SRDS or NextMark (the best ;-) for their research. While these services don't necessarily provide the transactional integration, they certainly provide discovery with comprehensive index of lists and search features. See <a href="http://lists.NextMark.com" rel="nofollow">http://lists.NextMark.com</a> for example of free version that provides discovery. I am interested to hear your thoughts on this. Thanks. I agree that discoverability is hugely important to the process of choosing the best lists (and getting the best ROI). I applaud your efforts in this area.

However, the parable able seems to be a stretch. Most list buyers user SRDS or NextMark (the best ;-) for their research. While these services don’t necessarily provide the transactional integration, they certainly provide discovery with comprehensive index of lists and search features.

See http://lists.NextMark.com for example of free version that provides discovery.

I am interested to hear your thoughts on this. Thanks.

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