Innovating Email List Marketing

Dear Marketfishers,

As all of you know, Marketfish practices safe emailing practices. This means that we only work with opt-in or double opt-in lists. We comply to all CAN SPAM requirements. And we make all our clients do the same.

We had a situation the other day where we sent a campaign for a client against an opt-in list from a well-known, high brand list owner. Out of the 1.1 millions of emails we sent, we had 1 person complain. This person wrote us, wrote the advertiser, wrote everyone. This is what the email said:

“Remove this email address from ALL of your lists. I never opted-in to this service. If I continue to receive emails from marketfish.com or any of its clients, I WILL report you as spam.”

Now obviously they forgot that they had opted into the list owners list. I get that. Sometimes I do the same thing. But what is up with this? Why wouldn’t they just unsubscribe like everyone else does? We supply a mandatory unsubscribe feature on every email, so this couldn’t have been the issue.

Concerned about this person’s frustration, here is my response:

Hello,

My name is Dave Scott and I’m the CEO of Marketfish. The reason why you received the email offer from XXX is because you opted into a list owned by one of our partners – YYY. I have since sent a request to our partner asking them to remove you from their list entirely. By the same notion, we’ve gone ahead and sent requests to remove you from any of our partner’s lists. This includes ZZZ list which we discovered you were on as well.

Let me know if there is anything else I can help you with. Have a nice day.

Dave

However, from what I understand this person is still complaining. Mr. or Ms. Clay. What is your concern? This blog is an open invite to share your frustrations with us.

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