Innovating Email List Marketing
Fresh news from Marketfish.
Archive for February 2010
Cha-ching! Email marketing lessons learned from Vegas
0 Comments | Posted by Dave in List Marketing Zen
February | 09 | 2010
What happens in Vegas…ends up in your inbox (and that’s a good thing:) By Jenifer Joyce, Director of List Acquisition and Secret Vegas Junkie The MGM Grand loves me. They send me a nice little email about twice a month to let me know about special events at the hotel, or great savings opportunities on [...]
Lists and the art of pie-making
1 Comment | Posted by Dave in List Marketing Zen
February | 04 | 2010
How third-party,opt-in lists are like hand-crafted pies By Jenifer Joyce, Director of List Acquisition (and Closet Pie Master) When I’m not developing relationships with the most pre-eminent list owners in the US, I bake. Specifically I bake hand-crafted pies, sometimes spending hours on a single one, shaping, molding, grating, mixing, and forming the finest ingredients [...]
An Open Letter to a Frustrated Customer
0 Comments | Posted by Jonathan in CEO Mouth-Off
February | 03 | 2010
Dear Marketfishers, As all of you know, Marketfish practices safe emailing practices. This means that we only work with opt-in or double opt-in lists. We comply to all CAN SPAM requirements. And we make all our clients do the same. We had a situation the other day where we sent a campaign for a client [...]
Discoverability: Do you know what’s on your list marketing menu?
2 Comments | Posted by Jonathan in Fresh Bait/News, Marketing Buzz
February | 02 | 2010
Marketers are hungry for better discoverability What is the difference between traditional list marketing and the Marketfish approach? One of our key differentiators is depth of discoverability. Discoverability refers to how easy it is to find things. But that doesn’t sound very impressive, so read this juicy parable below to understand why good discoverability is [...]
The Marketing Hipster Dictionary-a Guest Post from Funnelholic
0 Comments | Posted by Jonathan in Fresh Bait/News
February | 01 | 2010
Fellow Fishies, Today we have a special treat for you-a guest post by Funnelholic’s Craig Rosenberg, entitled “The Marketing Hipster Dictionary.” We know Marketfishers are cool cats, so we thought you’d appreciate learning the latest marketing lingo compiled in this prolific post. Look hip at your next networking event when you drop one of these [...]
