Catch of the day

How to Avoid Caramel-Colored, Corn Syrup Beverage Syndrome I knew this nerd once. He used to come into the restaurant where I used to waitress and instead of ordering a Coke he’d request a “caramel-colored corn syrup beverage with extra cherries please.”Why? Because he was a HUGE NERD, that’s why. Why am I bringing this [...]

business networking, jargon, LinkedIn Answers, social media, social media etiquette Hide

How to get voted “Most Popular” in social media By Jade Ingmire, Social Media Maven and all-around Popular Girl (ask anyone) Whereas traditional marketing relies on hard dollars, social media relies on soft etiquette. How you conduct yourself, who you know, and how well you play by the rules will determine your success in breaking [...]

blogging, social media, social media etiquette Hide

In the past it used to be so easy.  TV ads about us. Radio ads about us. Direct email about our offers. Talking about us got us a lot of business. Those days are over. Let’s take your email communications with your target audience. How many of your  email newsletters including valuable, relevant information specifically [...]

email, email marketing, Joe Pulizzi, Marketfish Hide

Thanks to blogger Jake Rocheleau for his Marketfish shout-out on his blog Inside the Webb. In his post, Jake offers a thoughtful analysis of our partnership with social network Mixx; he is among the first to notice that Marketfish is quietly becoming the key monetization source for bloggers and social networks-sorry PPC ads.  Jake is [...]

Inside the Webb, Marketfish, social media monetization Hide

I know what you are thinking. List marketing is like sushi because sushi is the best food in the world and list marketing is the best marketing method in the world (way better than PPC). Case closed. Well, while this is a fair assumption, there are many more finite ways in which list marketing presents [...]

best practices, email marketing, list marketing, marketing campaign Hide