Catch of the day

Attention marketers: It’s safe to come back in the water!

If there’s one question we’re familiar with its “Isn’t sending third-party emails spam?” In the case of Marketfish, the answer is a resounding no. Why? Because we hate spam ourselves…but we still think third-party emails are a valuable marketing tool. So when we started this business, we decided to make a platform that would readily allow really juicy, targeted third-party emails to get sent, while spam automatically gets the heave-ho. In other words, we’ve made it intrinsically impossible for spam to get through our platform, so marketers and email recipients can sleep easy at night (and so can we!) Below, we’ll give you a peek behind the curtain to show how the  Marketfish platform is unequivocally bringing email list rental above-board. In other words, it’s safe to come back in the water!

The four key ways we spam-proof our lead generation platform:

1. We rent only well-known branded lists. Marketfish has a stringent policy of sourcing only venerable, high-quality brands like Tennis Magazine and Spin Magazine. What this means is that marketers are renting a pure list from a single provenance, which means a nice, healthy, legitimate list.  This is a world of difference from the mish-mash “Music-lovers masterfile” you might find on other list broker sites, which draw from multiple sources and unfortunately operate under the “Who doesn’t love music?” mindset. Steer clear! Note: We aren’t just about big brands. We believe in giving the little guys a chance too, so we also source new-to-market lists you may not have heard of. However, the single-source principle is still the same, so feel free to rent these great new lists too!
2. We require our list owners to sign a written statement affirming their list has opted-in to receive third-party offers. A hearty handshake is not sufficient at Marketfish. We require our list owners to sign an official statement affirming that their list is opt-in. This allows us to hold them liable should anything not check out with their list, so it’s a great way to deter shady dealers.
3. Our list owners have to approve your campaign before you can send it. Yep, you heard us right. This isn’t industry standard at all, but it’s our extra step to make sure that the right emails are reaching the right people. List owners naturally have a vested interest in protecting their subscriber lists, so even if we think it looks great, we let the list-owners be the guards that say “Yes, my subscribers will love to hear about this,” or “Eh, not so much.” If the list owner themselves gives you the green light, you can feel pretty confident that their subscribers really will love to hear from you.
4. We require an opt-out feature to be placed on each email sent, so if people don’t want to hear from you, they can remove themselves right away. That way only a truly targeted pool of customers remain!

direct marketing, email list rental, lead generation, spam-free, spam-proof