Innovating Email List Marketing

Fresh news from Marketfish.

Archive for March 2010

Why list marketing trounces paid search marketing

March | 18 | 2010

  Pound for pound, lists beat clicks every time List marketing offers an almost inexhaustible source of leads. With paid search marketing, you are actually very limited in the number of leads you can bring in. There is heavy competition, high costs for popular keywords, and only a certain number of leads to begin with. [...]

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How to successfully create a third-party email

March | 17 | 2010

When it comes to in-house creative you’re an email marketing rockstar-so you’re perfectly prepared to create a third-party email right? Not necessarily. But you will be just as soon as you’ve read this article about the unique formula needed for  third-party email success. Read on!     Lead love: Ensure potential subscribers get hooked! 1. [...]

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Leadavore Gear is here!

March | 16 | 2010

  If you loved your leadavore button at Market Mix 2010, there’s more where that came from! The Leadavore store roared to life this morning and can be found here. Get your Marketfish bait and send us a picture to post:)

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MarketMix Montage

March | 12 | 2010

Fun cameos from the scene of the crime, MarketMix 2010! Check it out!

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The Case for Email List Marketing Campaigns

March | 11 | 2010

You’re a savvy marketer who has a million other marketing efforts in the mix-so it’s a great time to add one more, right? Right! Why add another service to your already-rich mix of SEM, social media, banner advertising, and PPC? Those marketing fields are all great, but list-based email marketing campaigns have a few unique [...]

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