Innovating Email List Marketing

Effective lead nurturing starts with

1. Understanding your target demographic
2. Knowing where they are in the buying process

You’d be shocked to learn how many companies simply haven’t pinpointed who their customer truly is, which creates a huge drip marketing list with very few potential customers in it. Therefore, you must first generate several qualifying questions and use them to filter the leads in your pipeline. Second, not all leads are created equal, some are just starting down the evaluation path while others have money in their hand waiting to buy. Knowing where the client is in the buying process and addressing their needs is crucial. For example; a potential customer is in the research phase of buying, sending a white-paper may be more effective than offering a product discount; whereas if a customer is ready to buy, the opposite is true.

Dave Scott, CEO of Marketfish

Be Sociable, Share!

• 

lead generation, list marketing