Catch of the day

The Power Of Testing: 3 Simple Rules To Make The Most Of List Rentals The secret to successful list marketing is good testing. Unfortunately, many companies aren’t sure how to test effectively. They simply rent a list of prospects, send out their email to everyone on that list, and wait for the results. When their [...]

email list rental, rules, testing Hide

Ah, summertime. Get-aways to the ocean, picnics, back-yard games with the kids, and sizzling summer sales. Everyone these days is looking for a bargain. Occasionally you’ll see stores advertising, “Water Damage: Everything Must Go”. Only the heartiest of consumers will wade in, looking for that diamond in the rough at a great price. But caveat [...]

email list rental, lead generation, rent a list, rent list, renting an email list Hide

Bill here, I thought I would take a minute and review how the Marketfish application protects the deliverability for both our List Owners and Advertisers. The Marketfish application provides several safeguards to help keep deliverability numbers high. For example; before a list is loaded into the Marketfish application we implement the following: Validate email formatting [...]

advertiser, deliverability, email campaign, list owner, Marketfish application Hide

In the post ‘Bad Lists Are Lurking In The Depths‘, Jenifer shared important information on how to avoid renting bad lists in your next marketing campaign.  Investigating prior performance is key.  Fortunately, Marketfish makes this easy to do!  We track list behavior across every campaign, and publish performance ratings next to each list every time [...]

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Earlier this month I had the pleasure of co-presenting the webinar, “Best Practices for Growing and Monetizing your Email Lists” with Jeanne Jennings, in conjunction with WhatCounts. Perfect timing, too. As we head out of this recession, consumers and businesses alike are starting to open their wallets. Companies of all types are aggressively looking for [...]

list management, list marketing, List Rental Pitfalls to Avoid, WhatCounts Hide