Innovating Email List Marketing

The email newsletter is one of the most versatile tools that a digital marketer can wield.  Why?  Simple, a stock email newsletter provides an excellent canvas for launching a variety of marketing campaigns.  I won’t cover all the uses and benefits of an email newsletter in this post, but I will give you a few [...]

drip marketing campaign, email marketing, email marketing campaign, email newsletter, lead nurturing tactics, list marketingHide

In my last post I discussed acquisition email marketing.  To illustrate my point, I drew a comparison between customer acquisition and dating.  I’m going to continue that analogy in this companion piece.  This time we’ll focus on the second date. So, you’ve sent your first campaign.  Now what? Do you stop there? Of course not, [...]

acquisition email marketing, customer acquisition, email marketing, lead generation, list marketingHide

As an acquisition email marketer, you face a plethora of pitfalls and potential trouble spots.  Among others, you need to worry about fatigue rates, creating inspiring headlines and CTAs, conversion rates, and above all, SPAM filters.  SPAM can spell ruin for even an established lead generation email marketing program.  Nothing sullies your sender reputation like [...]

customer acquisition, email marketing, lead generation, list marketing, SPAM filterHide

So, here we are in 2012.  As usual, I have made the same resolutions: eat less, drink less, exercise more etc. etc. After many years, and with some success I might add, I may sound like a broken record. How old school of me, the correct term in 2012 is probably more accurately stated: like [...]

2012, corporate stewardship, customer privacy, data breech, data privacy, privacy certification, TRUSTeHide

Designing marketing emails is a dichotomous process.  It marries both the creative and the technical to create a product that will hopefully win you some customers. Because of this dueling nature, email design is oft misunderstood.  So I’ve pulled together some tips and instructions that will help you build better emails. Always start your design [...]

email design, email marketing, graphic design, lead generation, list marketing, marketing emailsHide