Innovating Email List Marketing

As a lead generation platform, Marketfish understands the need to deliver relevant content to potential customers.  It’s a simple fact; your leads aren’t going to read your emails unless they are relevant and useful.  Think about your own life.  More than likely, you agree that you are increasingly bombarded with an excess of information.  You [...]

content, context, customer acquisition, digital marketing, email marketing, lead generation, Marketfish, Marketing, third party marketing listsHide

The changing of the year is a time ripe for both personal and professional reflection.  As experienced marketers, you’ve more than likely already been using the post-holiday season to evaluate and plan for 2012, but if not, here are a few tips that can expedite the process and help you work towards a fruitful year. [...]

A/B testing, analytics, email marketing, list marketing, marketing campaigns, ROIHide

Face it. The majority of the marketing emails you send aren’t going to be opened, especially if the game is customer acquisition mailing.  But still, the ROI on email is fantastic.  So, when you finally see your strategy play out as you planned, and a lead engages with your brand, it feels like a victory.  [...]

customer acquisition, email marketing, lead generation, list marketing, MarketfishHide

It’s undeniable, mobile email open rates are increasing.  As more of the world’s population continues to adopt mobile technology, we as marketers must respond.  However, before you jump in head first, there are a few points to consider. Know Your Subscribers Try to determine the mobile operating system of choice for your customer base.  Understanding [...]

email copy, email design, email marketing, lead generation, Marketfish, mobile marketingHide

A few months ago, the internet was ablaze with talk of Google+.  You simply couldn’t ignore the new platform.  Couple that with Google’s slick marketing tactics, making the platform available through an invite-only basis, and you had a buzz-building social media behemoth hanging on the horizon. That frenzy of speculation has since died down.  In [...]

Google, Marketing, social media, social media marketingHide