Innovating Email List Marketing

Social media has been around long enough that it’s no longer the new kid on the block.  Sure, channels will undoubtedly change as time passes, but as a genre, I firmly believe that it’s here to stay.  The question has been, and still is, how do marketers properly leverage social media, what’s the ROI, and [...]

B2B, email marketing, hashtag, ROI, social media, tweet, TwitterHide

HTML5 is kind of like the unicorn of the email marketing world.  Every now and then, we hear murmurings of its existence, but all that those out-of-the-corner-of-my-eye-glances equal, is much unrealized potential.  HTML5 simply doesn’t have as much impact on direct marketing as it could right now, because it’s not supported by most email clients.  [...]

email marketing, HTML5, HTML5 email design, interactive marketing, web standardsHide

The mighty subject line, it’s the first branding statement of your email, so it needs to be clear, relevant, and intriguing.  Sounds simple enough, but how exactly do you pull it off?  Here are a few helpful guidelines to keep in mind while constructing your subject lines: Length – Keep your subject lines as succinct [...]

email marketing, subject lineHide

  There’s more than a bit of buzz bubbling through the airwaves about mobile email marketing.  I only have one thing to say, “Finally.”  Most marketers haven’t fully integrated mobile into their marketing strategies, let alone digital media which I think is astounding and kind of spooky.  Mobile should be the first thing that marketers [...]

email marketing, Marketing, mobile email marketing, mobile marketingHide

No matter how carefully you target an email marketing campaign, you’re not always going to reach the right recipients with the right message at the right time.  With ISP’s now using recipient engagement metrics in their decision whether to route emails to the inbox, only the best creatives and subject headers are going to have [...]

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