Innovating Email List Marketing

You’d be surprised how often people look at me and say, “Really? Email marketing for lead gen?”  I always find this curious, because I’ve relied on email marketing for years, with great success.  It may seem old school (at least compared to social or SEM), but it’s actually an exciting tactic, offering great ROI and [...]

email marketing, lead generation, Marketing, ROIHide

(Original post by: Josh Hinds at 17-02-10) Dave Scott is the CEO and Founder of Marketfish, creator of innovative list marketing technology. Prior to founding this technology start-up, Dave served as vice president of global marketing and strategy at Intermec, Inc. (NYSE:IN), where he was named “CMO of the Year” in 2006. Scott also served [...]

business networking, list marketing, marketing list platformHide

Focus.com just launched a fantastic Q&A forum where business owners can talk about lead generation and the sales process. A while ago, a question was posed to the community. It read: “Is the rented email list business dying?” This compelled me to post a reply which is what you see below. This industry is certainly [...]

email lists, email marketing, lead generation, list marketingHide

Marketfish is attend this year’s TechCrunch DISRUPT conference in San Francisco.  Our disruptive technology is challenging traditional business models and pushing the limits of design.  Marketfish is the most innovative way for agencies, marketers, list owners and enterprise businesses to enhance, deploy and track the performance of their opt-in email marketing campaigns. For one week [...]

No tagsHide

Shrinking and scrambling are two words we normally don’t see when it comes to marketing agencies. But, in today’s economy, we are watching marketing budgets shrink and agencies scramble as they drive to stay relevant. In steps smart outsourcing. Let’s take a look at some brand agencies that we all know that have successfully tapped [...]

agency, outsourcing, vender partnersHide