Catch of the day

Every once in a while we’re approached about the concept of a global opt-out button. This is the idea of letting those who want to unsubscribe click a button or go to a website which will remove them from every marketing list in the world. This would almost be like a “no contact” list that [...]

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The Power Of Testing: 3 Simple Rules To Make The Most Of List Rentals The secret to successful list marketing is good testing. Unfortunately, many companies aren’t sure how to test effectively. They simply rent a list of prospects, send out their email to everyone on that list, and wait for the results. When their [...]

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Effective lead nurturing starts with Understanding your target demographic Knowing where they are in the buying process You’d be shocked to learn how many companies simply haven’t pinpointed who their customer truly is, which creates a huge drip marketing list with very few potential customers in it. Therefore, you must first generate several qualifying questions [...]

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  Pound for pound, lists beat clicks every time List marketing offers an almost inexhaustible source of leads. With paid search marketing, you are actually very limited in the number of leads you can bring in. There is heavy competition, high costs for popular keywords, and only a certain number of leads to begin with. [...]

email marketing, list marketing, paid search marketing, ppc, search marketing Hide

It’s a simple fact: not enough companies consider white papers when crafting their lead generation strategy. This is a mistake because white papers offer that important asset which compels potential customers to take that first step with your company. If something is holding your back from adding white papers to your lead gen arsenal, this [...]

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