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	<title>The Aquarium &#187; CEO Mouth-Off</title>
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	<link>http://www.marketfish.com/blog</link>
	<description>Marketfish</description>
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		<title>The Viability of a Global Opt Out</title>
		<link>http://www.marketfish.com/blog/2010/07/19/the-viability-of-a-global-opt-out/</link>
		<comments>http://www.marketfish.com/blog/2010/07/19/the-viability-of-a-global-opt-out/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 22:15:30 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[CEO Mouth-Off]]></category>
		<category><![CDATA[global opt-out]]></category>
		<category><![CDATA[spam]]></category>
		<category><![CDATA[third-party]]></category>
		<category><![CDATA[unsubscribe]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2292</guid>
		<description><![CDATA[Every once in a while we&#8217;re approached about the concept of a global opt-out button. This is the idea of letting those who want to unsubscribe click a button or go to a website which will remove them from every marketing list in the world. This would almost be like a &#8220;no contact&#8221; list that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Power Of Testing: 3 Simple Rules To Make The Most Of List Rentals</title>
		<link>http://www.marketfish.com/blog/2010/07/14/the-power-of-testing-3-simple-rules-to-make-the-most-of-list-rentals/</link>
		<comments>http://www.marketfish.com/blog/2010/07/14/the-power-of-testing-3-simple-rules-to-make-the-most-of-list-rentals/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 10:25:36 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[CEO Mouth-Off]]></category>
		<category><![CDATA[Get Schooled]]></category>
		<category><![CDATA[email list rental]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[testing]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2286</guid>
		<description><![CDATA[The Power Of Testing: 3 Simple Rules To Make The Most Of List Rentals The secret to successful list marketing is good testing. Unfortunately, many companies aren&#8217;t sure how to test effectively. They simply rent a list of prospects, send out their email to everyone on that list, and wait for the results. When their [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Great, you’ve got a lead, now what?</title>
		<link>http://www.marketfish.com/blog/2010/06/15/got-a-lead-now-what/</link>
		<comments>http://www.marketfish.com/blog/2010/06/15/got-a-lead-now-what/#comments</comments>
		<pubDate>Tue, 15 Jun 2010 15:00:45 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[CEO Mouth-Off]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[list marketing]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2189</guid>
		<description><![CDATA[Effective lead nurturing starts with Understanding your target demographic Knowing where they are in the buying process You’d be shocked to learn how many companies simply haven’t pinpointed who their customer truly is, which creates a huge drip marketing list with very few potential customers in it. Therefore, you must first generate several qualifying questions [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why list marketing trounces paid search marketing</title>
		<link>http://www.marketfish.com/blog/2010/03/18/why-list-marketing-trounces-paid-search-marketing/</link>
		<comments>http://www.marketfish.com/blog/2010/03/18/why-list-marketing-trounces-paid-search-marketing/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 22:13:58 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[CEO Mouth-Off]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[list marketing]]></category>
		<category><![CDATA[paid search marketing]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[search marketing]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=1829</guid>
		<description><![CDATA[  Pound for pound, lists beat clicks every time List marketing offers an almost inexhaustible source of leads. With paid search marketing, you are actually very limited in the number of leads you can bring in. There is heavy competition, high costs for popular keywords, and only a certain number of leads to begin with. [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Little White Lies: 5 Myths about White Papers</title>
		<link>http://www.marketfish.com/blog/2010/02/16/little-white-lies-5-myths-about-white-papers/</link>
		<comments>http://www.marketfish.com/blog/2010/02/16/little-white-lies-5-myths-about-white-papers/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 00:46:45 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[CEO Mouth-Off]]></category>
		<category><![CDATA[Marketing Buzz]]></category>
		<category><![CDATA[assets]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[white papers]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=1179</guid>
		<description><![CDATA[It&#8217;s a simple fact: not enough companies consider white papers when crafting their lead generation strategy. This is a mistake because white papers offer that important asset which compels potential customers to take that first step with your company. If something is holding your back from adding white papers to your lead gen arsenal, this [...]]]></description>
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		<slash:comments>1</slash:comments>
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