Catch of the day

Recommend Magazine Brought to you by: Worth International The Lowdown: Recommend provides travel agents with information that helps them sell travel.  This list includes travel agents and tour operators who primarily book leisure travel.  This opt-in list includes geographic targeting information, destinations and product booked and type of business.  The information is compiled from Recommend [...]

list marketing, Marketing Hide

This morning, we were delighted to discover that Marketfish won the Reader’s Choice “Best Email Marketing Service” 2010 from About.com. There was some stiff competition from industry heavy-hitters like Constant Contact, Rate Point, and Listrak so we were quite honored that you chose us! Thanks so much to everyone who voted, and here’s to good [...]

awards, email marketing awards, marketing awards Hide

Photo credit: Jon Ragnarsson As a storyteller in both my personal and professional life, I used to struggle mightily with story development. Whether crafting a clever marketing campaign or a chilling mystery novel (my moonlight job) there was always that looming question: how to begin? For a long time, in both my job and my [...]

copywriting, list marketing, marketing campaigns, targetability Hide

It’s a simple fact: not enough companies consider white papers when crafting their lead generation strategy. This is a mistake because white papers offer that important asset which compels potential customers to take that first step with your company. If something is holding your back from adding white papers to your lead gen arsenal, this [...]

assets, lead generation, white papers Hide

Marketers are hungry for better discoverability What is the difference between traditional list marketing and the Marketfish approach? One of our key differentiators is depth of discoverability. Discoverability refers to how easy it is to find things. But that doesn’t sound very impressive, so read this juicy parable below to understand why good discoverability is [...]

discoverability, email marketing, list marketing, list rental, search marketing Hide