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	<title>The Aquarium &#187; Marketing Buzz</title>
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	<description>Marketfish</description>
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		<title>Test for Success!</title>
		<link>http://www.marketfish.com/blog/2012/02/08/test-for-success/</link>
		<comments>http://www.marketfish.com/blog/2012/02/08/test-for-success/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 15:47:27 +0000</pubDate>
		<dc:creator>Ryan</dc:creator>
				<category><![CDATA[Marketing Buzz]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[ClickZ]]></category>
		<category><![CDATA[email marketing campaign]]></category>
		<category><![CDATA[list marketing]]></category>
		<category><![CDATA[Responsys]]></category>
		<category><![CDATA[testing email marketing]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=3029</guid>
		<description><![CDATA[In a recent article published in Clickz, Mike Hotz, a senior strategic consultant at Responsys, details the importance that testing plays in a successful email marketing program.  As someone who has either engaged in email marketing, or used some other digital marketing channel (display, SEM, etc.), you’ve probably come across this point before. It’s understandable, [...]]]></description>
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		<item>
		<title>Brand Strategy and Email</title>
		<link>http://www.marketfish.com/blog/2011/09/01/brand-strategy-and-email/</link>
		<comments>http://www.marketfish.com/blog/2011/09/01/brand-strategy-and-email/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 14:03:07 +0000</pubDate>
		<dc:creator>David Fowler</dc:creator>
				<category><![CDATA[Marketing Buzz]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[deliverability]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2715</guid>
		<description><![CDATA[Every marketer has a defined brand strategy.  It’s the foundation on which your product or service’s reputation is built, and when it comes to your company, it’s the strongest impression in your customers’ minds.  Because of this, a well-implemented marketing strategy is paramount. If you deploy an integrated approach, your strategy plays out over multiple [...]]]></description>
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		<title>Marketfish Reels In Series A For Automatic Marketing Campaigns</title>
		<link>http://www.marketfish.com/blog/2011/05/28/marketfish-reels-in-series-a-for-automatic-marketing-campaigns/</link>
		<comments>http://www.marketfish.com/blog/2011/05/28/marketfish-reels-in-series-a-for-automatic-marketing-campaigns/#comments</comments>
		<pubDate>Sat, 28 May 2011 07:02:38 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[Marketing Buzz]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[repost]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2483</guid>
		<description><![CDATA[By VentureWire Staff Reporters Seattle – Billing itself as the Google AdWords for marketing, Marketfish Inc. raised a $4.5 million Series A round from Rustic Canyon Partners and Javelin Venture Partners at a pre-money valuation of between $6 million and $8 million, according to founder and Chief Executive Dave Scott. The company went live on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 things you didn&#8217;t know about Marketfish</title>
		<link>http://www.marketfish.com/blog/2011/04/18/5-things-you-didnt-know-about-marketfish/</link>
		<comments>http://www.marketfish.com/blog/2011/04/18/5-things-you-didnt-know-about-marketfish/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 06:52:05 +0000</pubDate>
		<dc:creator>Sherin</dc:creator>
				<category><![CDATA[Marketing Buzz]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2414</guid>
		<description><![CDATA[At Marketfish, we have been busy working to make our platform as quick and easy as possible for you to use. Underneath the new design and features, we have a few hidden treasures that can help you maximize the performance of your email marketing campaigns. Here are five secret weapons that will make you the [...]]]></description>
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		<title>Dave Scott Founder and CEO of Marketfish Inc.</title>
		<link>http://www.marketfish.com/blog/2011/01/13/dave-scott-founder-and-ceo-of-marketfish-inc/</link>
		<comments>http://www.marketfish.com/blog/2011/01/13/dave-scott-founder-and-ceo-of-marketfish-inc/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 00:54:03 +0000</pubDate>
		<dc:creator>Dave</dc:creator>
				<category><![CDATA[CEO Mouth-Off]]></category>
		<category><![CDATA[Marketing Buzz]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[list marketing]]></category>
		<category><![CDATA[marketing list platform]]></category>

		<guid isPermaLink="false">http://www.marketfish.com/blog/?p=2377</guid>
		<description><![CDATA[(Original post by: Josh Hinds at 17-02-10) Dave Scott is the CEO and Founder of Marketfish, creator of innovative list marketing technology. Prior to founding this technology start-up, Dave served as vice president of global marketing and strategy at Intermec, Inc. (NYSE:IN), where he was named “CMO of the Year” in 2006. Scott also served [...]]]></description>
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