Catch of the day

Anyone who knows Marketfish knows that our very business model goes against the grain. Because our own start-up sprung from a need to address the elephant in our industry, we enjoy reading about people who are doing the same in their marketing sphere. And, let’s be honest, there’s so much damn noise in the blogosphere [...]

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How to rent a rockstar marketing list It’s an ugly industry truth: it’s extremely easy to rent a dud email list. Whether it’s a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don’t know what to look for. Luckily, after 16 years in the industry, I do know what to [...]

email lists, list marketing, renting an email list Hide

  Confessions of a Corporate Storyteller: my best copywriting secrets Let’s face it, writing good copy is hard. Writing good copy in a content-on-demand environment (like a marketing agency or small business) is even harder. Even for the best copywriters, it is occasionally tempting to brandish your ballpoint pen like a sword and go bug-eyed [...]

copywriting, email lists, email marketing, Marketing Hide

It’s Monday morning, and your inbox is a veritable mix of belly fat loss secrets, Barnes & Nobles coupons, and overdue Mint budgets for shopping, restaurants,and fuel (viva la weekend.) Amongst these quotidian messagings, you long for that pithy one-liner, a lush zinger, that one punch-packing ice breaker that makes your roar laughing, spit coffee [...]

conversion rates, email marketing, email subject headings, open rates Hide

As we have mentioned, at Marketfish, client feedback isn’t just window dressing. Ok, it is sometimes. But in reality, client feedback is truly the driver used to inspire, grow and improve our business. It is our mission to make the Marketfish tool the indispensable list marketing platform for the people it was designed for: marketers [...]

list marketing, list marketing platform, rent a list, rent list Hide