Innovating Email List Marketing
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CAT | Marketing Buzz
Little White Lies: 5 Myths about White Papers
1 Comment | Posted by Jonathan in CEO Mouth-Off, Marketing Buzz
February | 16 | 2010
It’s a simple fact: not enough companies consider white papers when crafting their lead generation strategy. This is a mistake because white papers offer that important asset which compels potential customers to take that first step with your company. If something is holding your back from adding white papers to your lead gen arsenal, this [...]
Discoverability: Do you know what’s on your list marketing menu?
2 Comments | Posted by Jonathan in Fresh Bait/News, Marketing Buzz
February | 02 | 2010
Marketers are hungry for better discoverability What is the difference between traditional list marketing and the Marketfish approach? One of our key differentiators is depth of discoverability. Discoverability refers to how easy it is to find things. But that doesn’t sound very impressive, so read this juicy parable below to understand why good discoverability is [...]
Top Politically Incorrect Marketing Articles of 2009
8 Comments | Posted by Jonathan in Marketing Buzz
December | 18 | 2009
Anyone who knows Marketfish knows that our very business model goes against the grain. Because our own start-up sprung from a need to address the elephant in our industry, we enjoy reading about people who are doing the same in their marketing sphere. And, let’s be honest, there’s so much damn noise in the blogosphere [...]
5 Tips for Renting Quality Email Lists
1 Comment | Posted by Jonathan in CEO Mouth-Off, Marketing Buzz
December | 17 | 2009
How to rent a rockstar marketing list It’s an ugly industry truth: it’s extremely easy to rent a dud email list. Whether it’s a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don’t know what to look for. Luckily, after 16 years in the industry, I do know what to [...]
How to write ass-kicking copywriting, every time
0 Comments | Posted by Jonathan in Marketing Buzz
December | 10 | 2009
Confessions of a Corporate Storyteller: my best copywriting secrets Let’s face it, writing good copy is hard. Writing good copy in a content-on-demand environment (like a marketing agency or small business) is even harder. Even for the best copywriters, it is occasionally tempting to brandish your ballpoint pen like a sword and go bug-eyed [...]
