Innovating Email List Marketing

Fresh news from Marketfish.

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SGA Executive Tracker Joins Marketfish!

February | 03 | 2012

At Marketfish, it’s our mission to connect advertisers with their target audience.  To facilitate this, we’re constantly adding lists of high-quality data to our platform.  In that vein, we’d like to welcome the SGA Executive Tracker list to Marketfish. The SGA Executive Tracker B2B list consists of over 350k executives from a variety of industries.  [...]

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Privacy and Industry Update

February | 02 | 2012

  Well, it’s February 2nd 2012 and this year we’ve already seen a lot of activity pertaining to privacy issues and possible changes for digital marketers. Some of the highlights include: Legislation Proposed bills, Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) had a tremendous public outcry at the twelfth hour to essentially [...]

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Why We Endorse the Retirement of Email Appending

January | 26 | 2012

The industry defines email appending as the process of matching e-mail addresses you get from an append vendor to postal addresses already in your database.  The point here is to grow a mailing list quickly.  The problem is, you’re doing this without explicit opt-in from the address owners, and that’s wrong. About 10 years ago, [...]

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Q4 Roundup

December | 29 | 2011

As 2011 comes to a close, it is time to reflect on the past quarter.  Over the last few months, several exciting developments have played out at Marketfish.  Here are the highlights: We moved into our new office, located in Herald Square, New York City.  This move places us in the heart of the marketing [...]

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Demographic Reports – Who’s Your Customer?

December | 27 | 2011

Are your campaigns reaching the optimal audience?  Are certain audience segments responding better than others?  In the past, it might have taken several carefully targeted campaigns to answer these questions.  With the recent release of Demographic Campaign Reports, insight can be gained after a single campaign, allowing you to rapidly retarget future campaigns for optimum [...]

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