Innovating Email List Marketing

At Marketfish, it’s our mission to connect advertisers with their target audience.  To facilitate this, we’re constantly adding lists of high-quality data to our platform.  In that vein, we’d like to welcome the SGA Executive Tracker list to Marketfish. The SGA Executive Tracker B2B list consists of over 350k executives from a variety of industries.  [...]

email marketing, lead generation campaign, list marketing, SGA Executive Tracker, thrid-party list rentalHide

  Well, it’s February 2nd 2012 and this year we’ve already seen a lot of activity pertaining to privacy issues and possible changes for digital marketers. Some of the highlights include: Legislation Proposed bills, Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) had a tremendous public outcry at the twelfth hour to essentially [...]

data privacy, DMARC, Facebook privacy policy, Google privacy policy changes, online customer data privacy, online privacyHide

The industry defines email appending as the process of matching e-mail addresses you get from an append vendor to postal addresses already in your database.  The point here is to grow a mailing list quickly.  The problem is, you’re doing this without explicit opt-in from the address owners, and that’s wrong. About 10 years ago, [...]

email address appending, email marketing campaign, list marketing, opt-in, third-party privacy certification, third-party privacy policyHide

As 2011 comes to a close, it is time to reflect on the past quarter.  Over the last few months, several exciting developments have played out at Marketfish.  Here are the highlights: We moved into our new office, located in Herald Square, New York City.  This move places us in the heart of the marketing [...]

direct marketing, email marketing, lead generation, list marketing, Marketfish, third party marketing listsHide

Are your campaigns reaching the optimal audience?  Are certain audience segments responding better than others?  In the past, it might have taken several carefully targeted campaigns to answer these questions.  With the recent release of Demographic Campaign Reports, insight can be gained after a single campaign, allowing you to rapidly retarget future campaigns for optimum [...]

campaign reports, demographic reports, email marketing, lead generation, Marketfish, third party marketing listsHide