Innovating Email List Marketing

Recently, the technology startup Gist released an interesting infographic titled “The Entrepreneur’s Toolkit.”  The infographic lists a variety of services and apps that aided Gist in its development, both as ways to improve productivity and as channels to spread the word about their platform.  The list mentions Marketfish alongside some heavy hitters like Google Apps, [...]

entrepreneur, Gist, Marketfish, marketing automation, SaaS, startup, technologyHide

At Marketfish, it’s our mission to connect advertisers with their target audience.  To facilitate this, we’re constantly adding lists of high-quality data to our platform.  In that vein, we’d like to welcome Enterprise Guide to Marketfish. Enterprise Guide is a list comprised of 2.8 million key technology and business decision-makers.  Enterprise Guide’s depth and scope [...]

email marketing, Enterprise Guide, list marketing, Marketfish, third party marketing listsHide

Our CEO and Founder, Dave Scott, recently sat down with Direct Marketing News editor Tony Case to discuss the concept behind Marketfish.  Dave started Marketfish with a mission in mind.  As a senior level marketing executive, he dealt with the frustrating task of trying to generate the volume of leads that the sales team of [...]

DM News, email marketing, lead generation, Marketfish, marketing automation, permission-based listsHide

As a marketer running lead generation campaigns, you care about ROI.  The raw materials for calculating ROI – records delivered, opens, clicks, cost, etc. — are all available from Marketfish reports.  Want to optimize your ROI?  Precision targeting and A/B testing make that possible, allowing you to tweak the audience and message for your campaigns. [...]

A/B testing, demographic reports, demographics, email marketing, lead generation, list marketing, ROIHide

For many years, pre checked boxes have been subject to great debate pertaining to the legitimacy of subscriber permission. I am of the opinion that pre-checked boxes for opt-in permission purposes are a bad practice. It looks like the EU has taken a strong stance and is making this practice illegal. Although not specifically targeted [...]

customer permission, customer privacy, EU, EU legislation, pre checked boxes, privacyHide