Comments for The Aquarium http://www.marketfish.com/blog Marketfish Sat, 10 Sep 2011 04:21:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Email is Still Exciting by Email Marketing Benchmark | Email Marketing http://www.marketfish.com/blog/2011/09/07/email-is-still-exciting/comment-page-1/#comment-997 Email Marketing Benchmark | Email Marketing Sat, 10 Sep 2011 04:21:38 +0000 http://www.marketfish.com/blog/?p=2729#comment-997 [...] be surprised how often people look at me and say, ‘Really. Email marketing for lead gen.’ I always find this curious, because I’ve relied on [...] [...] be surprised how often people look at me and say, ‘Really. Email marketing for lead gen.’ I always find this curious, because I’ve relied on [...]

]]> Comment on An Introduction to Email Marketing by Jonathan http://www.marketfish.com/blog/2011/03/31/an-introduction-to-email-marketing/comment-page-1/#comment-767 Jonathan Thu, 31 Mar 2011 18:39:16 +0000 http://www.marketfish.com/blog/?p=2390#comment-767 Great article. There is one more thing I would mention; <strong>mobile ready headlines</strong>. If you are using an iPhone or smart phone of one sort or another you probably see a few of the lines from the body of each email you receive, in your email box prior to viewing the message in its entirety. For most HTML emails I receive (mine is set to preview 3 lines), I continually see something like "if you are having trouble viewing this message...". What a sad waste. A better instance would be something that ties to the subject line and works as a call-to-action. The action = the receiver opening the email. Although delivery is the first step to a successful campaign – an open is the first step toward a conversion. Great article. There is one more thing I would mention; mobile ready headlines. If you are using an iPhone or smart phone of one sort or another you probably see a few of the lines from the body of each email you receive, in your email box prior to viewing the message in its entirety. For most HTML emails I receive (mine is set to preview 3 lines), I continually see something like “if you are having trouble viewing this message…”. What a sad waste. A better instance would be something that ties to the subject line and works as a call-to-action. The action = the receiver opening the email. Although delivery is the first step to a successful campaign – an open is the first step toward a conversion.

]]> Comment on Is the list rental industry dead? Marketfish CEO’s perspective by Dave Scott http://www.marketfish.com/blog/2010/09/30/list-rental-industry-dead-marketfish-ceo-perspective/comment-page-1/#comment-745 Dave Scott Mon, 04 Oct 2010 22:27:32 +0000 http://www.marketfish.com/blog/?p=2365#comment-745 Hi Joe, Thanks for the question. I've done a lot of side by side comparisons and, in my experience, a lead - once its gone through the qualification process - performs about the same. I wish I could say that I rented lead performs better, but I don't have any evidence to suggest that. Hi Joe,

Thanks for the question. I’ve done a lot of side by side comparisons and, in my experience, a lead – once its gone through the qualification process – performs about the same. I wish I could say that I rented lead performs better, but I don’t have any evidence to suggest that.

]]> Comment on Is the list rental industry dead? Marketfish CEO’s perspective by Joe McCluskey http://www.marketfish.com/blog/2010/09/30/list-rental-industry-dead-marketfish-ceo-perspective/comment-page-1/#comment-744 Joe McCluskey Fri, 01 Oct 2010 14:14:44 +0000 http://www.marketfish.com/blog/?p=2365#comment-744 Good observations on the nuances of negotiating a list buy and very interesting metrics for the relative cost of a lead. I am curious if you have research on relative cost per order and if one channel has better conversions over another? My guess is that list rental might be better in the long term (lifetime value)because it is targeted or branded and some keywords that drive sales are not, though their long tail effect is profitable. Good observations on the nuances of negotiating a list buy and very interesting metrics for the relative cost of a lead. I am curious if you have research on relative cost per order and if one channel has better conversions over another? My guess is that list rental might be better in the long term (lifetime value)because it is targeted or branded and some keywords that drive sales are not, though their long tail effect is profitable.

]]> Comment on Post this, not that: Social Media Finishing School is now in session by jade http://www.marketfish.com/blog/2010/03/23/post-this-not-that-social-media-finishing-school-is-now-in-session/comment-page-1/#comment-557 jade Tue, 30 Mar 2010 14:10:06 +0000 http://www.marketfish.com/blog/?p=1927#comment-557 Megan, You are clearly wise beyond you years. Thanks for stopping by. Go the head of the class! Megan,
You are clearly wise beyond you years. Thanks for stopping by. Go the head of the class!

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