Innovating Email List Marketing

As an acquisition email marketer, you face a plethora of pitfalls and potential trouble spots.  Among others, you need to worry about fatigue rates, creating inspiring headlines and CTAs, conversion rates, and above all, SPAM filters.  SPAM can spell ruin for even an established lead generation email marketing program.  Nothing sullies your sender reputation like [...]

customer acquisition, email marketing, lead generation, list marketing, SPAM filterHide

So, here we are in 2012.  As usual, I have made the same resolutions: eat less, drink less, exercise more etc. etc. After many years, and with some success I might add, I may sound like a broken record. How old school of me, the correct term in 2012 is probably more accurately stated: like [...]

2012, corporate stewardship, customer privacy, data breech, data privacy, privacy certification, TRUSTeHide

Designing marketing emails is a dichotomous process.  It marries both the creative and the technical to create a product that will hopefully win you some customers. Because of this dueling nature, email design is oft misunderstood.  So I’ve pulled together some tips and instructions that will help you build better emails. Always start your design [...]

email design, email marketing, graphic design, lead generation, list marketing, marketing emailsHide

As a lead generation platform, Marketfish understands the need to deliver relevant content to potential customers.  It’s a simple fact; your leads aren’t going to read your emails unless they are relevant and useful.  Think about your own life.  More than likely, you agree that you are increasingly bombarded with an excess of information.  You [...]

content, context, customer acquisition, digital marketing, email marketing, lead generation, Marketfish, Marketing, third party marketing listsHide

The changing of the year is a time ripe for both personal and professional reflection.  As experienced marketers, you’ve more than likely already been using the post-holiday season to evaluate and plan for 2012, but if not, here are a few tips that can expedite the process and help you work towards a fruitful year. [...]

A/B testing, analytics, email marketing, list marketing, marketing campaigns, ROIHide