Innovating Email List Marketing
Fresh news from Marketfish.
TAG | copywriting
Does your marketing campaign have character(s)?
0 Comments | Posted by Jonathan in Marketing Buzz
February | 26 | 2010
Photo credit: Jon Ragnarsson As a storyteller in both my personal and professional life, I used to struggle mightily with story development. Whether crafting a clever marketing campaign or a chilling mystery novel (my moonlight job) there was always that looming question: how to begin? For a long time, in both my job and my [...]
How to write ass-kicking copywriting, every time
0 Comments | Posted by Jonathan in Marketing Buzz
December | 10 | 2009
Confessions of a Corporate Storyteller: my best copywriting secrets Let’s face it, writing good copy is hard. Writing good copy in a content-on-demand environment (like a marketing agency or small business) is even harder. Even for the best copywriters, it is occasionally tempting to brandish your ballpoint pen like a sword and go bug-eyed [...]


