Innovating Email List Marketing
Fresh news from Marketfish.
TAG | deliverability
Hotmail Deliverability Update
0 Comments | Posted by David Fowler in Fresh Bait/News
October | 07 | 2011
As the deliverability landscape changes, so do the features and functionality of the ISPs. Hotmail recently announced a major upgrade for their users pertaining to they way they manage “Greymail.” Tom Sather of Return Path has summarized the changes Hotmail have implemented. You can read the article here: http://www.returnpath.net/blog/intheknow/2011/10/hotmail-launches-another-major-upgrade-what-you-need-to-know/ As you can see, Hotmail is [...]
Brand Strategy and Email
0 Comments | Posted by David Fowler in Marketing Buzz
September | 01 | 2011
Every marketer has a defined brand strategy. It’s the foundation on which your product or service’s reputation is built, and when it comes to your company, it’s the strongest impression in your customers’ minds. Because of this, a well-implemented marketing strategy is paramount. If you deploy an integrated approach, your strategy plays out over multiple [...]
Protecting Deliverability for List Owners and Advertisers
0 Comments | Posted by Andy in Get Schooled
June | 09 | 2010
Bill here, I thought I would take a minute and review how the Marketfish application protects the deliverability for both our List Owners and Advertisers. The Marketfish application provides several safeguards to help keep deliverability numbers high. For example; before a list is loaded into the Marketfish application we implement the following: Validate email formatting [...]
