Catch of the day
Fresh news from Marketfish.
TAG | email marketing
List owners: Love that opt-out
0 Comments | Posted by Jonathan in Fresh Bait/News, List Zen with Jen
March | 11 | 2010
Why less is more in third-party email marketing By Jenifer Joyce, Director of List Acquisition and Opt-out Fan Publishers live and die by numbers, and the pressure is always on to grow your audience base. More eyeballs. More unique users. More advertising revenue, right? Not necessarily when it comes to email programs. You’ve heard [...]
Popcorn Marketing Series, Part 2: “Proposal” Marketing
0 Comments | Posted by Jonathan in Fresh Bait/News
March | 05 | 2010
Offers aren’t everything: make sure your email marketing is the total package Hi there, and welcome back to our Popcorn Marketing Series. Our next kernel (har har) of marketing wisdom comes from the classic film Indecent Proposal (our point is PG, we promise!) Today’s lesson: Why break the ice when you can melt it with [...]
Popcorn Marketing Series: List Marketing Lessons Learned for Cinema,Part 1
0 Comments | Posted by Jonathan in Fresh Bait/News
March | 03 | 2010
The first rule of list marketing… Our first popcorn marketing lesson comes from one of my all-time favorite movies, Fight Club. As anyone who’s seen this fabulous film knows, the first rule of fight club is don’t talk about fight club (oops). In the same way, the first rule of third-party emails is don’t act [...]
Message to List Owners: Why your subscribers will love third-party offers
0 Comments | Posted by Jonathan in Fresh Bait/News
February | 24 | 2010
How list rental opens up an enriched experience for “house” subscribers If you are a list owner who is considering renting your list to third-party advertisers, you probably know all of the benefits to you. But what about your readers? Are you just selling them up the river? Absolutely not. Handled correctly, there are many [...]
SPAM: Why it’s actually awesome (plus a silly speed dating metaphor)
0 Comments | Posted by Jonathan in Fresh Bait/News
February | 12 | 2010
Snap judgments may be preventing you from sweet opportunities (oh snap!) by Jade Makana, Corporate Storyteller and Friend of Unsolicited Emails Bear with me here. As a bona fide social media maven, I spend many hours trolling the blogosphere, and there’s one thing you can count on: the abject loathing of spam is a [...]

