Catch of the day

Why less is more in third-party email marketing By Jenifer Joyce, Director of List Acquisition and Opt-out Fan   Publishers live and die by numbers, and the pressure is always on to grow your audience base. More eyeballs. More unique users. More advertising revenue, right? Not necessarily when it comes to email programs. You’ve heard [...]

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Offers aren’t everything: make sure your email marketing is the total package Hi there, and welcome back to our Popcorn Marketing Series. Our next kernel (har har) of marketing wisdom comes from the classic film Indecent Proposal (our point is PG, we promise!) Today’s lesson: Why break the ice when you can melt it with [...]

email marketing, list marketing, popcorn marketing, third-party emails Hide

The first rule of list marketing… Our first popcorn marketing lesson comes from one of my all-time favorite movies, Fight Club. As anyone who’s seen this fabulous film knows, the first rule of fight club is don’t talk about fight club (oops). In the same way, the first rule of third-party emails is don’t act [...]

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How list rental opens up an enriched experience for “house” subscribers If you are a list owner who is considering renting your list to third-party advertisers, you probably know all of the benefits to you. But what about your readers? Are you just selling them up the river? Absolutely not. Handled correctly, there are many [...]

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Snap judgments may be preventing you from sweet opportunities (oh snap!) by Jade Makana, Corporate Storyteller and Friend of Unsolicited Emails   Bear with me here. As a bona fide social media maven, I spend many hours trolling the blogosphere, and there’s one thing you can count on: the abject loathing of spam is a [...]

email marketing, list marketing, Marketing, spam Hide