Catch of the day

Ah, summertime. Get-aways to the ocean, picnics, back-yard games with the kids, and sizzling summer sales. Everyone these days is looking for a bargain. Occasionally you’ll see stores advertising, “Water Damage: Everything Must Go”. Only the heartiest of consumers will wade in, looking for that diamond in the rough at a great price. But caveat [...]

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Effective lead nurturing starts with Understanding your target demographic Knowing where they are in the buying process You’d be shocked to learn how many companies simply haven’t pinpointed who their customer truly is, which creates a huge drip marketing list with very few potential customers in it. Therefore, you must first generate several qualifying questions [...]

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Attention marketers: It’s safe to come back in the water! If there’s one question we’re familiar with its “Isn’t sending third-party emails spam?” In the case of Marketfish, the answer is a resounding no. Why? Because we hate spam ourselves…but we still think third-party emails are a valuable marketing tool. So when we started this [...]

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It’s a simple fact: not enough companies consider white papers when crafting their lead generation strategy. This is a mistake because white papers offer that important asset which compels potential customers to take that first step with your company. If something is holding your back from adding white papers to your lead gen arsenal, this [...]

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Marketfish Fans, Got a client that sells hunting gear? How about a sports equipment retailer? These are just a few examples of the Marketfish lists now live on list broker SRDS.  Thanks to these new listings, you can now experience the money-making  goodness of Marketfish’s powerful lists, even if you are not currently a beta [...]

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