Innovating Email List Marketing

In my last post I discussed acquisition email marketing.  To illustrate my point, I drew a comparison between customer acquisition and dating.  I’m going to continue that analogy in this companion piece.  This time we’ll focus on the second date. So, you’ve sent your first campaign.  Now what? Do you stop there? Of course not, [...]

acquisition email marketing, customer acquisition, email marketing, lead generation, list marketingHide

As an acquisition email marketer, you face a plethora of pitfalls and potential trouble spots.  Among others, you need to worry about fatigue rates, creating inspiring headlines and CTAs, conversion rates, and above all, SPAM filters.  SPAM can spell ruin for even an established lead generation email marketing program.  Nothing sullies your sender reputation like [...]

customer acquisition, email marketing, lead generation, list marketing, SPAM filterHide

Designing marketing emails is a dichotomous process.  It marries both the creative and the technical to create a product that will hopefully win you some customers. Because of this dueling nature, email design is oft misunderstood.  So I’ve pulled together some tips and instructions that will help you build better emails. Always start your design [...]

email design, email marketing, graphic design, lead generation, list marketing, marketing emailsHide

As a lead generation platform, Marketfish understands the need to deliver relevant content to potential customers.  It’s a simple fact; your leads aren’t going to read your emails unless they are relevant and useful.  Think about your own life.  More than likely, you agree that you are increasingly bombarded with an excess of information.  You [...]

content, context, customer acquisition, digital marketing, email marketing, lead generation, Marketfish, Marketing, third party marketing listsHide