Innovating Email List Marketing
Fresh news from Marketfish.
TAG | list marketing
SGA Executive Tracker Joins Marketfish!
0 Comments | Posted by Ryan in Fresh Bait/News
February | 03 | 2012
At Marketfish, it’s our mission to connect advertisers with their target audience. To facilitate this, we’re constantly adding lists of high-quality data to our platform. In that vein, we’d like to welcome the SGA Executive Tracker list to Marketfish. The SGA Executive Tracker B2B list consists of over 350k executives from a variety of industries. [...]
Why We Endorse the Retirement of Email Appending
0 Comments | Posted by Dave in Fresh Bait/News
January | 26 | 2012
The industry defines email appending as the process of matching e-mail addresses you get from an append vendor to postal addresses already in your database. The point here is to grow a mailing list quickly. The problem is, you’re doing this without explicit opt-in from the address owners, and that’s wrong. About 10 years ago, [...]
5 Benefits of an Email Newsletter
0 Comments | Posted by Ryan in Get Schooled
January | 24 | 2012
The email newsletter is one of the most versatile tools that a digital marketer can wield. Why? Simple, a stock email newsletter provides an excellent canvas for launching a variety of marketing campaigns. I won’t cover all the uses and benefits of an email newsletter in this post, but I will give you a few [...]
The Second Date
0 Comments | Posted by Sherin in Get Schooled
January | 19 | 2012
In my last post I discussed acquisition email marketing. To illustrate my point, I drew a comparison between customer acquisition and dating. I’m going to continue that analogy in this companion piece. This time we’ll focus on the second date. So, you’ve sent your first campaign. Now what? Do you stop there? Of course not, [...]
Pull a Houdini: Escape the SPAM Trap
0 Comments | Posted by Ryan in Get Schooled
January | 17 | 2012
As an acquisition email marketer, you face a plethora of pitfalls and potential trouble spots. Among others, you need to worry about fatigue rates, creating inspiring headlines and CTAs, conversion rates, and above all, SPAM filters. SPAM can spell ruin for even an established lead generation email marketing program. Nothing sullies your sender reputation like [...]
