Innovating Email List Marketing

Designing marketing emails is a dichotomous process.  It marries both the creative and the technical to create a product that will hopefully win you some customers. Because of this dueling nature, email design is oft misunderstood.  So I’ve pulled together some tips and instructions that will help you build better emails. Always start your design [...]

email design, email marketing, graphic design, lead generation, list marketing, marketing emailsHide

The changing of the year is a time ripe for both personal and professional reflection.  As experienced marketers, you’ve more than likely already been using the post-holiday season to evaluate and plan for 2012, but if not, here are a few tips that can expedite the process and help you work towards a fruitful year. [...]

A/B testing, analytics, email marketing, list marketing, marketing campaigns, ROIHide

Face it. The majority of the marketing emails you send aren’t going to be opened, especially if the game is customer acquisition mailing.  But still, the ROI on email is fantastic.  So, when you finally see your strategy play out as you planned, and a lead engages with your brand, it feels like a victory.  [...]

customer acquisition, email marketing, lead generation, list marketing, MarketfishHide