Catch of the day

  Pound for pound, lists beat clicks every time List marketing offers an almost inexhaustible source of leads. With paid search marketing, you are actually very limited in the number of leads you can bring in. There is heavy competition, high costs for popular keywords, and only a certain number of leads to begin with. [...]

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Why less is more in third-party email marketing By Jenifer Joyce, Director of List Acquisition and Opt-out Fan   Publishers live and die by numbers, and the pressure is always on to grow your audience base. More eyeballs. More unique users. More advertising revenue, right? Not necessarily when it comes to email programs. You’ve heard [...]

email marketing, list marketing, opt-in lists, third party marketing lists Hide

Offers aren’t everything: make sure your email marketing is the total package Hi there, and welcome back to our Popcorn Marketing Series. Our next kernel (har har) of marketing wisdom comes from the classic film Indecent Proposal (our point is PG, we promise!) Today’s lesson: Why break the ice when you can melt it with [...]

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This month’s DMNews features an article by our fearless CEO Dave Scott, giving it you straight about the do’s and don’ts of list rental http://bit.ly/csCSit. Read it!

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The first rule of list marketing… Our first popcorn marketing lesson comes from one of my all-time favorite movies, Fight Club. As anyone who’s seen this fabulous film knows, the first rule of fight club is don’t talk about fight club (oops). In the same way, the first rule of third-party emails is don’t act [...]

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