Innovating Email List Marketing

And the lists just keep on coming! Please welcome American Biotechnology Laboratory & American Laboratory to the Marketfish family! About American Laboratory: American Laboratory is a practical resource for analytical chemistry laboratory solutions for chemists and life scientists with interest in the application of modern scientific instrumentation for the practice of analytical/bioanalytical chemistry, basic research, applied spectroscopy, petrochemicals, and [...]

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How list rental opens up an enriched experience for “house” subscribers If you are a list owner who is considering renting your list to third-party advertisers, you probably know all of the benefits to you. But what about your readers? Are you just selling them up the river? Absolutely not. Handled correctly, there are many [...]

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Marketers are hungry for better discoverability What is the difference between traditional list marketing and the Marketfish approach? One of our key differentiators is depth of discoverability. Discoverability refers to how easy it is to find things. But that doesn’t sound very impressive, so read this juicy parable below to understand why good discoverability is [...]

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If you’re even thinking about sourcing third party email lists, watch this video first. 2 Reasons never to buy an email list from Jade Ingmire on Vimeo.

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