Innovating Email List Marketing
Fresh news from Marketfish.
TAG | Marketfish
Content and Context
0 Comments | Posted by Ryan in Get Schooled
January | 05 | 2012
As a lead generation platform, Marketfish understands the need to deliver relevant content to potential customers. It’s a simple fact; your leads aren’t going to read your emails unless they are relevant and useful. Think about your own life. More than likely, you agree that you are increasingly bombarded with an excess of information. You [...]
Q4 Roundup
0 Comments | Posted by Ryan in Fresh Bait/News
December | 29 | 2011
As 2011 comes to a close, it is time to reflect on the past quarter. Over the last few months, several exciting developments have played out at Marketfish. Here are the highlights: We moved into our new office, located in Herald Square, New York City. This move places us in the heart of the marketing [...]
Demographic Reports – Who’s Your Customer?
0 Comments | Posted by Ryan in Fresh Bait/News
December | 27 | 2011
Are your campaigns reaching the optimal audience? Are certain audience segments responding better than others? In the past, it might have taken several carefully targeted campaigns to answer these questions. With the recent release of Demographic Campaign Reports, insight can be gained after a single campaign, allowing you to rapidly retarget future campaigns for optimum [...]
Winning Back Inactive Subscribers
0 Comments | Posted by Ryan in Get Schooled
December | 22 | 2011
Face it. The majority of the marketing emails you send aren’t going to be opened, especially if the game is customer acquisition mailing. But still, the ROI on email is fantastic. So, when you finally see your strategy play out as you planned, and a lead engages with your brand, it feels like a victory. [...]
Marketing Needs to be Mobile
0 Comments | Posted by Ryan in Get Schooled
December | 20 | 2011
It’s undeniable, mobile email open rates are increasing. As more of the world’s population continues to adopt mobile technology, we as marketers must respond. However, before you jump in head first, there are a few points to consider. Know Your Subscribers Try to determine the mobile operating system of choice for your customer base. Understanding [...]
