Catch of the day

Recommend Magazine Brought to you by: Worth International The Lowdown: Recommend provides travel agents with information that helps them sell travel.  This list includes travel agents and tour operators who primarily book leisure travel.  This opt-in list includes geographic targeting information, destinations and product booked and type of business.  The information is compiled from Recommend [...]

list marketing, Marketing Hide

Snap judgments may be preventing you from sweet opportunities (oh snap!) by Jade Makana, Corporate Storyteller and Friend of Unsolicited Emails   Bear with me here. As a bona fide social media maven, I spend many hours trolling the blogosphere, and there’s one thing you can count on: the abject loathing of spam is a [...]

email marketing, list marketing, Marketing, spam Hide

  Confessions of a Corporate Storyteller: my best copywriting secrets Let’s face it, writing good copy is hard. Writing good copy in a content-on-demand environment (like a marketing agency or small business) is even harder. Even for the best copywriters, it is occasionally tempting to brandish your ballpoint pen like a sword and go bug-eyed [...]

copywriting, email lists, email marketing, Marketing Hide

There’s a fascinating scene in a recent episode of Mad Men in which Lane, the VP of Boorish British Backscratching, tells  Resident Persnickety Weasel Pete Campbell why he loses the Head of Accounts promotion to gleaming competitor Ken Cosgrove. “You have a delightful way of making clients feel their needs are being met,” says Lane. [...]

business, customer service, Mad Men, Marketing, Saas platforms, technology Hide

Today we signed a new contract with a list publisher, NewParent.com. To be honest, it was pretty small. In fact, the number of records in the list is much more modest than some of the industry whose lists we also feature. Does this mean we trade the champagne for water and bread crumbs and sulk ’til [...]

list marketing, list marketing campaign, list publishing, list rental, Marketing, narrowcasting Hide