Innovating Email List Marketing

Fresh news from Marketfish.

TAG | Marketing

Content and Context

January | 05 | 2012

As a lead generation platform, Marketfish understands the need to deliver relevant content to potential customers.  It’s a simple fact; your leads aren’t going to read your emails unless they are relevant and useful.  Think about your own life.  More than likely, you agree that you are increasingly bombarded with an excess of information.  You [...]

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What Google+ Might Mean for Businesses

October | 20 | 2011

A few months ago, the internet was ablaze with talk of Google+.  You simply couldn’t ignore the new platform.  Couple that with Google’s slick marketing tactics, making the platform available through an invite-only basis, and you had a buzz-building social media behemoth hanging on the horizon. That frenzy of speculation has since died down.  In [...]

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Email is Still Exciting

September | 07 | 2011

You’d be surprised how often people look at me and say, “Really? Email marketing for lead gen?”  I always find this curious, because I’ve relied on email marketing for years, with great success.  It may seem old school (at least compared to social or SEM), but it’s actually an exciting tactic, offering great ROI and [...]

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Set Your Sights on Mobile

August | 30 | 2011

  There’s more than a bit of buzz bubbling through the airwaves about mobile email marketing.  I only have one thing to say, “Finally.”  Most marketers haven’t fully integrated mobile into their marketing strategies, let alone digital media which I think is astounding and kind of spooky.  Mobile should be the first thing that marketers [...]

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Introducing Recommend Magazine!

July | 06 | 2010

Recommend Magazine Brought to you by: Worth International The Lowdown: Recommend provides travel agents with information that helps them sell travel.  This list includes travel agents and tour operators who primarily book leisure travel.  This opt-in list includes geographic targeting information, destinations and product booked and type of business.  The information is compiled from Recommend [...]

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