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TAG | narrowcasting

Soccer moms, science fiction fans, and stamp collectors: smaller lists offer great revenue potential

November | 09 | 2009

Today we signed a new contract with a list publisher, NewParent.com. To be honest, it was pretty small. In fact, the number of records in the list is much more modest than some of the industry whose lists we also feature. Does this mean we trade the champagne for water and bread crumbs and sulk ’til [...]

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