Innovating Email List Marketing

And the lists just keep on coming! Please welcome American Biotechnology Laboratory & American Laboratory to the Marketfish family! About American Laboratory: American Laboratory is a practical resource for analytical chemistry laboratory solutions for chemists and life scientists with interest in the application of modern scientific instrumentation for the practice of analytical/bioanalytical chemistry, basic research, applied spectroscopy, petrochemicals, and [...]

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You’re a savvy marketer who has a million other marketing efforts in the mix-so it’s a great time to add one more, right? Right! Why add another service to your already-rich mix of SEM, social media, banner advertising, and PPC? Those marketing fields are all great, but list-based email marketing campaigns have a few unique [...]

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Why less is more in third-party email marketing   Publishers live and die by numbers, and the pressure is always on to grow your audience base. More eyeballs. More unique users. More advertising revenue, right? Not necessarily when it comes to email programs. You’ve heard the expression “less is more.” The same applies for audience [...]

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