Why list marketing trounces paid search marketing
2 Comments | Posted by Dave in CEO Mouth-Off
March | 18 | 2010
2 Comments | Posted by Dave in CEO Mouth-Off
March | 18 | 2010
Pound for pound, lists beat clicks every time List marketing offers an almost inexhaustible source of leads. With paid search marketing, you are actually very limited in the number of leads you can bring in. There is heavy competition, high costs for popular keywords, and only a certain number of leads to begin with. [...]
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