Catch of the day

Ah, summertime. Get-aways to the ocean, picnics, back-yard games with the kids, and sizzling summer sales. Everyone these days is looking for a bargain. Occasionally you’ll see stores advertising, “Water Damage: Everything Must Go”. Only the heartiest of consumers will wade in, looking for that diamond in the rough at a great price. But caveat [...]

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How to rent a rockstar marketing list It’s an ugly industry truth: it’s extremely easy to rent a dud email list. Whether it’s a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don’t know what to look for. Luckily, after 16 years in the industry, I do know what to [...]

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When it comes to renting an email list, there are two important factors to look at. The first is obvious: does the subject matter match the target audience? Everyone knows if you sell golf clubs, you should probably market to golfers. The second factor is more overlooked. In addition to asking if the subject matter [...]

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