Innovating Email List Marketing
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TAG | renting an email list
Bad Lists are Lurking in the Depths: List Rental Pitfalls to Avoid — Lesson #2
0 Comments | Posted by Dave in Get Schooled, List Marketing Zen
June | 23 | 2010
Ah, summertime. Get-aways to the ocean, picnics, back-yard games with the kids, and sizzling summer sales. Everyone these days is looking for a bargain. Occasionally you’ll see stores advertising, “Water Damage: Everything Must Go”. Only the heartiest of consumers will wade in, looking for that diamond in the rough at a great price. But caveat [...]
5 Tips for Renting Quality Email Lists
1 Comment | Posted by Jonathan in CEO Mouth-Off, Marketing Buzz
December | 17 | 2009
How to rent a rockstar marketing list It’s an ugly industry truth: it’s extremely easy to rent a dud email list. Whether it’s a downright scam or simply poorly compiled, list rental can be hit-or-miss if you don’t know what to look for. Luckily, after 16 years in the industry, I do know what to [...]
Catch of the Day: 2,059,665 intrepid news readers!
0 Comments | Posted by Jonathan in Fresh Bait/News
December | 14 | 2009
When it comes to renting an email list, there are two important factors to look at. The first is obvious: does the subject matter match the target audience? Everyone knows if you sell golf clubs, you should probably market to golfers. The second factor is more overlooked. In addition to asking if the subject matter [...]
