Innovating Email List Marketing
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TAG | search marketing
Why list marketing trounces paid search marketing
2 Comments | Posted by Dave in CEO Mouth-Off
March | 18 | 2010
Pound for pound, lists beat clicks every time List marketing offers an almost inexhaustible source of leads. With paid search marketing, you are actually very limited in the number of leads you can bring in. There is heavy competition, high costs for popular keywords, and only a certain number of leads to begin with. [...]
Discoverability: Do you know what’s on your list marketing menu?
2 Comments | Posted by Jonathan in Fresh Bait/News, Marketing Buzz
February | 02 | 2010
Marketers are hungry for better discoverability What is the difference between traditional list marketing and the Marketfish approach? One of our key differentiators is depth of discoverability. Discoverability refers to how easy it is to find things. But that doesn’t sound very impressive, so read this juicy parable below to understand why good discoverability is [...]
