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TAG | social media

What Google+ Might Mean for Businesses

October | 20 | 2011

A few months ago, the internet was ablaze with talk of Google+.  You simply couldn’t ignore the new platform.  Couple that with Google’s slick marketing tactics, making the platform available through an invite-only basis, and you had a buzz-building social media behemoth hanging on the horizon. That frenzy of speculation has since died down.  In [...]

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B2B and Twitter: A Match Made Online

October | 11 | 2011

Social media has been around long enough that it’s no longer the new kid on the block.  Sure, channels will undoubtedly change as time passes, but as a genre, I firmly believe that it’s here to stay.  The question has been, and still is, how do marketers properly leverage social media, what’s the ROI, and [...]

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Social Media Finishing School Lesson #2: Don’t be a nerd

March | 24 | 2010

How to Avoid Caramel-Colored, Corn Syrup Beverage Syndrome I knew this nerd once. He used to come into the restaurant where I used to waitress and instead of ordering a Coke he’d request a “caramel-colored corn syrup beverage with extra cherries please.”Why? Because he was a HUGE NERD, that’s why. Why am I bringing this [...]

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Post this, not that: Social Media Finishing School is now in session

March | 23 | 2010

How to get voted “Most Popular” in social media By Jade Ingmire, Social Media Maven and all-around Popular Girl (ask anyone) Whereas traditional marketing relies on hard dollars, social media relies on soft etiquette. How you conduct yourself, who you know, and how well you play by the rules will determine your success in breaking [...]

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Taming Technorati: An insider’s guide to creating a successful blog

December | 30 | 2009

The Blogger’s Dream: PJ’s, Profundity, Paycheck Many people dream of blogging for a living. Why not? Vegging out in your jammies, writing posts, and getting paid for it sounds sweet! It does, I agree. Unfortunately it’s not quite that simple. As one of those lucky people that actually do make a living as a professional [...]

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