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TAG | technology

Marketfish is a Startup’s Best Friend

October | 28 | 2011

Recently, the technology startup Gist released an interesting infographic titled “The Entrepreneur’s Toolkit.”  The infographic lists a variety of services and apps that aided Gist in its development, both as ways to improve productivity and as channels to spread the word about their platform.  The list mentions Marketfish alongside some heavy hitters like Google Apps, [...]

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Properly Disrupting an Industry

October | 18 | 2011

In the wake of Steve Jobs’ death, I’ve been reflecting on his role, not only as a revitalizing force in a once distressed company, but as an architect of our society.  He managed to shift people’s understanding of technology and its role in human edification.  How did he do this?  Jobs coupled superior products with [...]

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Impressions from DMA 2011

October | 07 | 2011

With the industry fresh off the heels of DMA 2011, there’s no better time to put together my thoughts about the show and comment on the direction I see direct marketing heading. First of all, it was a very exciting show.  There really is no other place on the planet where direct marketers can meet [...]

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Do modern business owners prefer hook-ups over hand-holding? Discuss!

November | 19 | 2009

There’s a fascinating scene in a recent episode of Mad Men in which Lane, the VP of Boorish British Backscratching, tells  Resident Persnickety Weasel Pete Campbell why he loses the Head of Accounts promotion to gleaming competitor Ken Cosgrove. “You have a delightful way of making clients feel their needs are being met,” says Lane. [...]

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