Catch of the day

You’re a savvy marketer who has a million other marketing efforts in the mix-so it’s a great time to add one more, right? Right! Why add another service to your already-rich mix of SEM, social media, banner advertising, and PPC? Those marketing fields are all great, but list-based email marketing campaigns have a few unique [...]

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Why less is more in third-party email marketing By Jenifer Joyce, Director of List Acquisition and Opt-out Fan   Publishers live and die by numbers, and the pressure is always on to grow your audience base. More eyeballs. More unique users. More advertising revenue, right? Not necessarily when it comes to email programs. You’ve heard [...]

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