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B2B and Twitter: A Match Made Online

October | 11 | 2011

Social media has been around long enough that it’s no longer the new kid on the block.  Sure, channels will undoubtedly change as time passes, but as a genre, I firmly believe that it’s here to stay.  The question has been, and still is, how do marketers properly leverage social media, what’s the ROI, and [...]

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Social Networking Sites… The New Google

October | 06 | 2009

Last month, Facebook announced it had surpassed 180 million active users.  This is a staggering milestone for social networking sites, but the news shouldn’t be a surprise. Every day, millions of people spend countless hours on Facebook and MySpace—looking for high school sweethearts, joining fan sites (such as Monty Python’s Flying Circus), sharing personal news, [...]

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