Cloud-based tools are a beautiful thing, aren’t they? While it’s somewhat of a buzzword, the cloud is essentially a seismic shift in the way that marketers and other business people work. Nothing to scoff at.
By giving workers the ability to perform their jobs without tying them to a static piece of software, the cloud results in greater productivity through freedom and versatility. But, the cloud can also save your organization money, and reduce its carbon footprint.
In fact, research from the Carbon Disclosure Project found that by 2020, large U.S. companies that use cloud computing can achieve annual energy savings of $12.3 billion and annual carbon reductions equivalent to 200 million barrels of oil – enough to power 5.7 million cars for one year. Pretty impressive! You can find the full text of that study here.
So, you can see that there are numerous benefits to integrating cloud-based services into your current IT infrastructure. In that vein, here are some cloud-based tools that marketers can use to improve their productivity, versatility, and overall effectiveness.
While Dropbox is arguably the industry leader in cloud-based storage, Google Drive has a number of interesting features that set it apart from Dropbox. Namely, Drive has become the umbrella for Google Docs. That means with Drive you can not only store documents of almost any file format (like Dropbox), but also create documents, spreadsheets, presentations, forms, and drawings. And then your team can collaborate on these projects in real-time.
Evernote is a great tool for note taking and generally organizing ideas. You can take notes on your laptop in a meeting, and then access and edit those same notes later with your smartphone or browser. This is a particularly useful tool for creatives or strategists that want to group research, outlines, photos, and URLs together in a convenient location.
Everyone has their favorite method for creating and managing to do lists, but Any.DO is a great app that can easily replace a paper to do list. It works as an iPhone or Android app, Chrome extension, and web app, so your list(s) are accessible anywhere you can get an internet connection. The application’s slick interface is perfect for users that want an always accessible and easy to use to do list.
Cloud-based CRM systems, need I say more?
We’d be remiss if we didn’t include ourselves somewhere on this list. Our platform offers a variety of data management, analytics, reporting, hygiene, appending, and campaign building/management tools that live in the cloud. If you’re a marketer that wants to better manage customer data, build and deploy campaigns targeting new customers, or just get a better look at your data, check out our platform. You can access all of our tools anywhere, anytime.
I hope you enjoyed this tour of productivity boosting cloud-based services. If we missed any that you’d like us to include, just leave a comment!
What cloud based tools do you currently use? Have you noticed any productivity improvements after starting to use those tools?