It happens all the time in online marketing. A user clicks on your ad only to drop out of the funnel before converting into a sale or qualified lead. Perhaps the offer just wasn’t right. Perhaps the timing was off. Regardless, this population of non-converted clickers is ripe for retargeting. Can you do that with a Marketfish email campaign? Absolutely!
Marketfish offers several ways to retarget people who have opened or clicked on your campaign.
- Purchase Contacts – The easiest way to retarget is to purchase those contact records from the list owners. Many list owners offer this option, and Marketfish makes it easy. Just click on the “Purchase These Records” link on your campaign report, and we’ll facilitate the process for you.
- Display Retargeting- Another option is to retarget via display advertising by taking advantage of our industry partnerships and creating custom targeting segments for use with the Doubleclick Ad Exchange or the Google Display Network.
- Demographic Reports – A third option is to run follow-up campaigns with Marketfish, selecting only previous responders as recipients. Our Demographic Reports make it easy to follow-up with your active clickers. We can also tell you a plethora of additional demographic information about your campaign’s engaged audience. This info is invaluable for campaign/messaging refinement.
Regardless of the option you choose, if you’re not retargeting, you’re missing a valuable second chance to convert recipients who have already indicated interest in your offer. Make sure retargeting is a central component of your next campaign. Our client service representatives can walk you through the available options and help choose the ones that best maximize the efficiency of your marketing dollars.
How have you used campaign retargeting to generate improved performance from your lead generation initiatives?