Email’s come a long way since the CAN-SPAM Act of 2003. We marketers have learned to emphasize targeting, working with permission-based data sources and intelligently using email to build strong customer relationships. Despite these best efforts, a recent study from email intelligence service Return Path shows that 70 percent of all spam stems from…(Read Entire Post)
We’re excited and proud to announce that Marketfish has been named to Lead 411′s list of hottest companies in Seattle for the second year in a row! It’s extremely gratifying to find ourselves listed alongside such stalwarts as PayScale, Lockerz, and Apptio. We’d like to congratulate all the winners on making Seattle a center of innovation and a welcoming home for tech companies. You can read the full list of award winners as well as Lead 411′s press release here.
Over the past couple of years, we’ve beaten email with the ugly stick. The blame rests with faceless botnets, best practices ignoring batch and blasters, and the ever-innovative marketers proselytizing the death of email and the rise of social media. Collectively, these misanthropes made it easy ignore, or doubt,email’s place in the well-rounded marketing mix…(Read Entire Post).
Affiliate marketers are in a unique position. In most cases, you don’t have access to the same resources as enterprise marketers, yet you still need to develop effective marketing strategies that drive ROI.
In many cases, that means using Pay-per-Click (PPC) ads as your primary marketing tactic – which makes sense. It’s relatively easy to manage PPC campaigns. The process is mostly automated, so staffing isn’t really an issue. And PPC campaigns are often very effective, once you hit on the right strategy.
But the PPC space is crowded, and it may not be cost-effective to market to your ideal keywords. Plus, PPC traffic is often unqualified, top-of-funnel traffic that’s not ready to make a purchase.
That’s where email comes in. Here are a couple of quick steps you can follow – especially if you’re on a budget – to use email to…(Read Entire Post).
The Facebook “want” button is gaining celebrity status before it even makes an official debut. That’s because the implications of this little button are far-reaching and could point to a new revenue stream for Facebook—that is,if Facebook can learn to capitalize on the intent-to-buy data collected by this button. But the real value will come when Facebook can identify intent-to-buy data and then determine whether the Facebook user is qualified to make that purchase… (Read Entire Post).