If you’re a master email marketer, you understand the concept behind “thank-you pages.” If you’re new to the game, here’s a brief explanation. After a lead converts on your landing page, you should either direct that lead to a thank-you page or send them a thank you email. This gives you the opportunity to not only thank your lead for showing interest in your company, but also add to the lead’s positive brand experience.
That’s the straightforward explanation, but you can also use thank-you pages as a secondary landing page to present additional choices or information to your leads. Here are a few ideas for squeezing every last drop of marketing goodness from your thank you pages.
Provide product or content recommendations. If your lead converts on an offer for a product, use the thank-you page to recommend related products. Just don’t push the hard sell. Nothing will turn a lead off faster. You can do the same thing with content. Did a lead register for a webinar? Then providea link to a whitepaper or ebook on a similar subject. The idea is to give the lead a variety of options for engaging with your brand.
Use a video. That’s right, a video. If you don’t have a video yet, make one and put it on every thank-you page. They’re a great tool for promoting and educating leads about your brand. Video is easier for leads to digest than a blurb of copy, and if done correctly, your video will leave your leads with a solid understanding of the products and services your company provides. You can also get fun with videos and show the human side of your brand. Check out the Marketfish video for an example. For some additional information about the awesomeness of video marketing, check out this study by the WVMC and Flimp Media.
Collect customer feedback. Thank you pages are excellent for collecting customer feedback. In fact, it almost seems natural to present a survey after your lead converts. Using a thank you page for this purpose is less intrusive than sending out a standalone email soliciting feedback. Just be sure to keep the survey short and simple. You can also offer links to customer support and other internal departments that your lead might want to contact.
Some extras you should include if possible:
- Social media following buttons
- Social media sharing buttons
- Positive customer testimonials
I hope these tips got that hamster wheel spinning, and now you have loads of ideas for getting the most from your thank-you pages. If you successfully use thank-you pages, and have a tip to share, do so in the comments.
P.S. If you found this article helpful, please share it with your coworkers and friends.