Our intern, Mikayla Chicquette, is back with another blog post. This time she dives into the benefits of using the Marketfish platform over traditional list marketing methods. Keep reading to find out more about how the Marketfish platform helps you overcome these common acquisition email marketing challenges.
1. Con: Isn’t email marketing dead?
Pro: Many people believe that email marketing is dying due to social networking. But email is still an important part of our day-to-day lives. Even social networks send email!
Email is a much more reliable and professional method of communicating and marketing to your target audience. It may be easy to send a tweet to all of your followers announcing your 50% off sale, but if they’re more focused on tweeting their friends about how their dog is chasing its tail, or about the latest celebrity breakup, your very important message will be drowned out.
Plus, email marketing campaigns through Marketfish’s record purchase and list rental marketplace allow you to gain new customers that were not yet followers of your social networking profiles. With a professional and polished email campaign, you can grab your readers’ attention long enough to get them interested in what you have to say. Once your email campaign is out the door, feel free to remind them throughout the day of your products or services with tweets and Facebook messages on your own.
2. Con: Doesn’t lead generation take forever?
Pro: With list rental or record purchasing through the Marketfish platform, you can search millions of records to find your target audience in real-time. It only takes 30 minutes to build and deploy a complete campaign!
3. Con: I have no idea what to write for my campaign.
Pro: First, figure out why you’re writing the campaign, and who you’re targeting. Content ideas will come swimming to you after you answer those questions. If you’re still stumped, we have several posts to help you along the way, check them out here, here, and here. Now get creative!
4. Con: I cannot find an email template that works for my brand, what now?
Pro: Marketfish Creative Solutions is a full-service creative team that can help you build effective email marketing creatives. They’ll even design and build your landing pages, and help you develop a successful lead generation strategy. If you’re interested, contact Marketfish Creative Solutions today!
5. Con: I want the ability to send multiple campaigns.
Pro: Marketfish now offers the ability to purchase over 50 million B2B records that you can use to send multiple email marketing campaigns, without re-renting lists. Head on over to our post and learn more about how you can use this feature.
6. Con: I want to send postal campaigns instead of/as well as email campaigns.
Pro: Marketfish allows you to rent records for sending email and/or postal campaigns, as well as purchase records for launching email, postal or teleprospecting campaigns. Just choose the option that works best for you. Be sure to test and refine your campaigns so you can continually improve performance.
7. Con: I don’t understand why I should use Marketfish instead of going the traditional route, or using another company.
Pro: The conventional method of list marketing could take several weeks and tons of paperwork before your campaign even reaches your target audience. Save yourself the headache and check out The Marketfish “Why” to see that Marketfish was created for clients just like you.
As you can see, Marketfish offers a number of cutting-edge solutions to common list marketing challenges. If you’re curious about the Marketfish platform, and want to know more, just set up a free account today.
P.S. If you found this post helpful, please share it with your colleagues or leave a comment.