Email designers have a tough job. They’re tasked with creating designs that are visually engaging, and render well in a variety of email clients. But their email designs also need to be highly deliverable. And in a world with its finger on text to image ratios, that’s no easy feat.
Consider the rapid adoption of mobile technology, and the increasing likelihood that your email designs will be viewed on a mobile device, and the craft might seem like one frustration after the other.
But we have good news. There are many tools that make life easier for designers. And to save you from scouring the depths of the internet, seeking out the perfect tool for creating stunning email designs, we’ve put together a list of tools that we hope you find helpful.
Litmus – This tool lets you preview email designs in both popular email clients, and mobile devices. It also tests your design against spam filters, and provides deliverability analytics when your email is opened.
Campaign Monitor – This tool also lets you preview your email designs in popular clients and mobile devices. Campaign Monitor also offers design templates, spam testing, and a bunch of other useful features for email marketers.
Email on Acid – This tool features inbox previewing features, code analysis to help you troubleshoot rendering issues, as well as spam filtering and deliverability tools.
BEN – BEN is a gallery of email designs that you can reference if you’re feeling a bit uninspired.
Spam Meltdown – Ignore the potentially frightening name. Spam Meltdown is a great site filled with loads of email designs that should get your creative juices flowing.
Campaign Creation and Deployment
Marketfish – Forgive me while I plug us for a moment. Marketfish is a great tool with loads of features for lead generation marketers. List brokers are amazed at how quickly they can rent and purchase lists. Designers love how easy it is to manage multiple email designs, and marketing managers know there’s no simpler way to build and execute campaigns. We also have a variety of powerful analytics that you can use to analyze and refine your campaigns for maximum effectiveness.
Hopefully you found this list helpful, and if you did, please share it amongst your colleagues. If you have a tool that you think makes email design and campaign execution easier, please share it in the comments. Thanks for reading!