PayScale Rakes in a Doubled Conversion Rate, 5.6% Click-thru rate.

"We didn't think it would happen," said Jon Lanman, Online Marketing Specialist, "and then basically, it did happen."

No one knows better than PayScale, the popular salary ranking company, the proof is in the payoff. Luckily Marketfish™ rose to the occasion by returning a doubled conversion rate on the company's first email campaign through the platform, providing twice the lucrative leads the company usually sees from email campaigns. The PayScale campaign also saw heightened open rates and delivery rates. Want to learn how these across-the-board email marketing improvements occurred? Read on.

An intriguing opportunity

Lanman said he came to Marketfish™ seeking a fresh angle for their email marketing program. "We're constantly trying to figure out new ways to reach our customers..that's what we came to Marketfish™ for," said Lanman. "This was an opportunity to try something intriguing that could provide a new way of looking at the email marketing process."

Exceeded expectations

Lanman said that when they decided to use Marketfish™, they were hoping for comparable metrics at best. "We were hoping to hit the same numbers we had in the past…conversions, open rates. When it was actually discussed, 'Hey, what if we were able to double that?' we didn't think it could happen. And then basically, it did happen. So the Marketfish™ campaign was very effective."

Exploring the possibilities

With all the back-and-forth of dealing with a list broker needed to complete a single transaction, Lanman says you usually don't want to put too much time into experimentation. The email marketing specialist mentioned that the ease-of-use of the Marketfish™ platform made him want to play around more, mixing and matching campaigns to see what was possible. "One of the things that really impressed me was the ease of availability, how you could just go on and see what lists are available just by doing a search. Seeing it all comparatively makes the search for email lists a lot easier, streamlines it. Instead of going back and forth over email, I can go in there and say 'Let's do a campaign to Seattle or San Diego.' I felt like you could play around more and see what your possibilities were."

Metrics, metrics, metrics

Lanman also commented on the rich technology Marketfish™ offers. "The platform gives you a lot of metrics, from choosing a list to reporting. A lot of times we don't get those instant metrics. With Marketfish™, you can see your metrics after one days, after two days, after three days."

Marketfish's referral rate goes up

In conclusion, Lanman said he would recommend Marketfish™ to a colleague. "It's definitely worth checking out," he said. "It definitely met our needs. If you are looking to grow or hone your email marketing, I would recommend it to other businesses to check out and find out what kind of possibilities you might find on there."