Marketfish http://www.marketfish.com Revolutionizing Email and Postal List Marketing Mon, 20 May 2013 22:30:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 Stop Getting Canned as Spam http://www.marketfish.com/press/stop-getting-canned-as-spam/ http://www.marketfish.com/press/stop-getting-canned-as-spam/#comments Wed, 20 Mar 2013 18:08:59 +0000 Ryan http://www.marketfish.com/?p=6820 Email’s come a long way since the CAN-SPAM Act of 2003. We marketers have learned to emphasize targeting, working with permission-based data sources and intelligently using email to build strong customer relationships. Despite these best efforts, a recent study from email intelligence service … Continue reading →

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]]> http://www.marketfish.com/press/stop-getting-canned-as-spam/feed/ 0 Marketfish Named One of Seattle’s Hottest Companies by Lead 411 http://www.marketfish.com/press/marketfish-named-one-of-seattle/ http://www.marketfish.com/press/marketfish-named-one-of-seattle/#comments Wed, 20 Mar 2013 17:32:01 +0000 Ryan http://www.marketfish.com/?p=6814 We’re excited and proud to announce that Marketfish has been named to Lead 411′s list of hottest companies in Seattle for the second year in a row! It’s extremely gratifying to find ourselves listed alongside such stalwarts as PayScale, Lockerz, and … Continue reading →

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]]> http://www.marketfish.com/press/marketfish-named-one-of-seattle/feed/ 0 Weekly Roundup – 2.1.13 http://www.marketfish.com/news/weekly-roundup-2-1-13/ http://www.marketfish.com/news/weekly-roundup-2-1-13/#comments Fri, 01 Feb 2013 17:33:45 +0000 Ryan http://www.marketfish.com/?p=6776 Happy Friday everyone! We’re back again with another roundup of the week’s best digital marketing tips, tricks, and trends. This week we’re emphasizing big data, because we believe it’s a trend that’s changing the very face of marketing. Keep reading to … Continue reading →

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]]> http://www.marketfish.com/news/weekly-roundup-2-1-13/feed/ 0 Why Are Marketers Still Managing Their Data Manually? http://www.marketfish.com/featured-articles/why-are-marketers-still-managing-their-data-manually/ http://www.marketfish.com/featured-articles/why-are-marketers-still-managing-their-data-manually/#comments Thu, 31 Jan 2013 15:42:25 +0000 Ryan http://www.marketfish.com/?p=6766 Experian QAS’ recent study “Data Quality and the Customer Experience” is a telling story for today’s data-driven marketers. To start off, here are a number of interesting insights culled from the study: Less than 1% of organizations surveyed lack a … Continue reading →

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]]> http://www.marketfish.com/featured-articles/why-are-marketers-still-managing-their-data-manually/feed/ 0 Can a Data Management Platform Help You Develop Better Buyer Personas? http://www.marketfish.com/featured-articles/can-a-data-management-platform-help-you-develop-better-buyer-personas/ http://www.marketfish.com/featured-articles/can-a-data-management-platform-help-you-develop-better-buyer-personas/#comments Wed, 30 Jan 2013 14:51:12 +0000 Ryan http://www.marketfish.com/?p=6759 Great content is, well, great, but content marketing can’t thrive on content alone. You see, each piece of content needs to target a specific audience segment, and have well-defined goals and objectives. To be effective, it needs to resonate with … Continue reading →

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]]> http://www.marketfish.com/featured-articles/can-a-data-management-platform-help-you-develop-better-buyer-personas/feed/ 0 Marketing News and Knowledge Roundup – 1.25.13 http://www.marketfish.com/news/marketing-news-and-knowledge-roundup-1-25-13/ http://www.marketfish.com/news/marketing-news-and-knowledge-roundup-1-25-13/#comments Fri, 25 Jan 2013 15:46:01 +0000 Ryan http://www.marketfish.com/?p=6741 We’re back at it again folks! Check out this week’s roundup of the best digital marketing tips, tricks, and industry trends. Marketers Upping the Ante on Big Data – If 2012 was the year that big data became the darling … Continue reading →

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]]> http://www.marketfish.com/news/marketing-news-and-knowledge-roundup-1-25-13/feed/ 0 B2B Prospecting: Does Third-Party Data Still Have a Place? http://www.marketfish.com/featured-articles/b2b-prospecting-does-third-party-data-still-have-a-place/ http://www.marketfish.com/featured-articles/b2b-prospecting-does-third-party-data-still-have-a-place/#comments Wed, 23 Jan 2013 17:10:47 +0000 Ryan http://www.marketfish.com/?p=6717 Before the social web, B2B prospecting thrived on tactics like using third-party data for email marketing and direct mail, cold calling campaigns, and traditional networking events like trade shows. At Marketfish, we believe that each of these tactics is still … Continue reading →

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]]> http://www.marketfish.com/featured-articles/b2b-prospecting-does-third-party-data-still-have-a-place/feed/ 0 How Can a Data Management Platform Make Your Content Marketing More Effective? http://www.marketfish.com/featured-articles/how-can-a-data-management-platform-make-your-content-marketing-more-effective/ http://www.marketfish.com/featured-articles/how-can-a-data-management-platform-make-your-content-marketing-more-effective/#comments Tue, 22 Jan 2013 16:25:59 +0000 Ryan http://www.marketfish.com/?p=6713 We know that content marketing is one of marketing’s hottest trends. That’s all for good reason; content marketing is an effective tool for attracting leads to your brand, educating leads about your products, and nurturing leads along the buying cycle. … Continue reading →

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]]> http://www.marketfish.com/featured-articles/how-can-a-data-management-platform-make-your-content-marketing-more-effective/feed/ 0 3 Data Management Tips for Ringing in the New Year http://www.marketfish.com/featured-articles/3-data-management-tips-for-ringing-in-the-new-year/ http://www.marketfish.com/featured-articles/3-data-management-tips-for-ringing-in-the-new-year/#comments Tue, 08 Jan 2013 16:48:55 +0000 Ryan http://www.marketfish.com/?p=6657 The New Year brought its fair share of marketing predictions and trends to monitor. One of which was, unsurprisingly, big data. As the line between marketing and IT departments increasingly blurs, there’s a good chance that big data is on … Continue reading →

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]]> http://www.marketfish.com/featured-articles/3-data-management-tips-for-ringing-in-the-new-year/feed/ 0 Marketing News and Knowledge Roundup – 1.4.13 http://www.marketfish.com/news/marketing-news-and-knowledge-roundup-1-4-13/ http://www.marketfish.com/news/marketing-news-and-knowledge-roundup-1-4-13/#comments Fri, 04 Jan 2013 15:50:40 +0000 Ryan http://www.marketfish.com/?p=6643 Happy New Year readers! We’re back with the first 2013 edition of our weekly roundup. Just sit back, get to reading, and enjoy. What’s the Most Powerful Use of Big Data for Lead Generation Marketing in 2013? – The New Year is … Continue reading →

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