The ingredients of innovation

Why Marketfish? Simply put: to make life easier for our fellow hardworking marketers.

A new day for list marketing

Marketfish is not just a tool; it’s a revolution to advance the list marketing industry in dramatic new ways. List marketing (the process of renting and selling opt-in lists from 3rd parties) is the nerve center of most marketing campaigns. Until Marketfish, it was also the one of the most frustrating.

From convoluted to crystal clear

How so? From the long and painful approval process to the red tape required, the process to rent one single list is staggeringly inefficient. Adding insult to injury was the lack of transparency. Having to accept the quality of a list based on nothing more scientific than a smile and a signature is a far cry from the clear measurable data marketers have come to expect. From talking with fellow marketers, we knew it wasn’t just us. Something needed to change.

At last! List marketing made manageable

A year later, Marketfish was born, thanks to a crack team who poured their heart and soul into the process. We’ll spare you the technical details; you can see our Platform page for that. Suffice to say Marketfish provides the transparent data and ease of use that’s been missing from the list marketing process. It’s a practical tool that’s a showpiece for a stronger vision: easy, accessible and measurable list marketing.